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The basic purpose of this study is to understand the impact of brand experience, brand reputation, and brand love on electronic word of mouth (eWOM) in the Smartphone industry. The primary data includes 312 valid responses collected through a survey conducted in Bahawalpur city of Punjab Province, Pakistan. Findings have shown that Smartphone brand reputation and brand experience is positively associated with consumers' brand love and eWOM. Moreover, consumers' brand love has been found as a mediator in the relationships between (a) brand reputation and eWOM and (b) brand experience and eWOM. This study will increase awareness among the managers and other policy makers about the importance of brand love and other factors in getting eWOM particularly in Smartphone industry and generally in others. Limitations of the study, directions for future research, and policy guidelines are discussed.

Purpose: Corporate governance and management of working capital are seen as two main fields of corporate finance. The purpose of the research study is to examine the interrelationships between corporate governance, working capital management and performance of the firm.Design/Methodology/Approach: Sample consists of 140 non-financial firms listed on the Pakistan Stock Exchange from 2008 to 2015. Data has been analyzed by using structural equation model. Mediating effects of managing working capital have been tested by using the approach suggested by Preacher and Hayes (2008).Findings: The findings revealed that current ratio partially mediates the effect of size of the board and CEO role duality whereas fully mediates the Impact of a concentration of ownership on firm results. The other variable of working capital management i.e. cash conversion cycle has not shown any mediating effect in Corporate governance and the relationship between firm results. For the other relationship the study found that board size affects firm performance positively whereas CEO duality and audit committee independence have negative impact on profitability of firms. For the relationship of working capital management on firm Performance, the study identified substantial negative and positive impacts on firm performance of the cash conversion period and current ratio, respectively.Implications/Originality/Value: The current study was based on least considered variables and the pioneer in testing the complex relationship through SEM-AMOS.

The purpose of this study is to determine the role of web-design, e-payment and e-traceability in developing customer satisfaction with the mediating role of consumer behavior in emerging bricks and clicks businesses trends in South Punjab. In the era of Covid-19, the online businesses are increased in South Punjab, but customer’ satisfaction is still a challenge in bricks and clicks businesses. In this study, random sampling technique was used to collect the quantitative data from the target population of South Punjab on a five-point Likert scale questionnaire. The study demonstrates there is a significant role of web-design, e-payment and e-traceability in developing customer satisfaction with the mediating role of consumer behavior in South Punjab. This study has significant theoretical as well as practical implications. It contributes a theoretical framework to knowledge explaining relationship of variables. It also provides a way to increase customers’ satisfaction for online businesses in South Punjab.