Role of marketing and social networks in improving business effectiveness

Abstract

Modern technologies offer many opportunities to companies everywhere in the world. Marketing's and manager's job is to get to know all those possibilities, to know their posivite and negative side, put it in context and use it in marketing strategy in order to upgrade business of the company, improve sales effectiveness, and finally, raise revenues and value for all stakeholders. This paper contains data on using social networks and technology in advance in company actions, so informations are firstly collected using Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, and other social platforms, and the same networks are used to spread informations about business and products, along with feedback used to correct future actions. Informations gathered can be extremely useful, but some can be recognized as unneeded. The main goal of this paper is to show how social networks influence modern businesses and how they can be used as a part of marketing mix in order to improve business effectiveness.

Factors that influence cultural tourists to use e-WOM before visiting Montenegro

“…Since all information is available online, it is easily disseminated and reaches a large number of potential tourists. Therefore, marketers and managers have to know everything about modern technologies and options they carry, especially when it comes to social networks that nowadays make a huge part of consumers' life and serve as information systems for the customers (Becic, Stojanovic & Nikolic, 2018). Interactivity, fastness and a high level of availability of this way of transmitting information ensures easy exchange of travel experiences and reduces the subjectively perceived level of uncertainty and risk while choosing a destination that could meet the needs of a given person or group of people who have the desire and means to travel.…”

The impact of customer contact as part of the agricultural products distribution channel on the increase of the competitiveness of agricultural holdings

“…The role of the Internet is also important in making contact with customers. Becić et al (2018) highlight the role of marketing and social networks in enhancing business effectiveness, stating that "absolutely necessary for the managers and marketers to fully comprehend and understand the importance and possibilities and daner of using 21 st century technologies, and to turn the flow in their advance" (p. 83). Accordingly, Ćirić et The subject of this paper is to analyze the connection between customer contact (as part of the agricultural distribution channel) and the competitiveness of the agricultural distribution system.…”