Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach

Behl, Abhishek; Gaur, Jighyasu; Pereira, Vijay; Yadav, Rambalak; Laker, Benjamin

doi:10.1016/j.jbusres.2022.05.009

Cited by 110 publications

(75 citation statements)

References 117 publications

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“…Firms adopting an environmental orientation have a strategy to build innovations that support the success of this orientation (Jansson, 2022) to achieve high environmental performance. Innovation plays a role in enhancing competitive advantage as well as increasing differentiation in providing new products and services that contribute to achieving competitive advantages (Behl et al, 2022). In the organizational context-oriented of environmental initiatives, green innovation can be described as creating new and competitive products, services, processes, procedures and systems designed to use natural resources at a minimum level and provide a better quality of life (Hancıo glu, 2020).…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Big data analytics capabilities and green supply chain performance: investigating the moderated mediation model for green innovation and technological intensity

Al-Khatib¹

2022

BPMJ

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PurposeThis study investigates the impact of big data analytics capabilities on green supply chain performance. Moreover, it assesses the mediating effect of the green innovation and moderating effect of technological intensity.Design/methodology/approachThis study is based on primary data that were collected from the food and beverages manufacturing sector operating in Jordan. A total of 420 samples were used for the final data analysis. Data analysis was performed via structural equation modeling (SEM) using SmartPLS 3.3.9.FindingsThe results of the data analysis supported a positive relationship between big data analytics capabilities and the green supply chain performance as well as a mediating effect of green innovation. It was confirmed that technological intensity moderated the relationship of green innovation on green supply chain performance.Research limitations/implicationsThe study faced many limitations such as the method of collecting primary data, which relied on a questionnaire only and the use of cross-sectional data, as well as studying one context and in one country.Practical implicationsThe findings can guide managers and policymakers in the Jordanian food and beverage manufacturing sector on how to manage organizational capabilities related to big data analytics to enhance green supply chain performance and improve green innovation in these firms.Originality/valueThis study developed a theoretical and empirical model to investigate the relationship between big data analytics capabilities, green innovation, technological intensity and green supply chain performance. This study offers new theoretical and managerial contributions that add value to the supply chain management and innovation literature by testing the moderated mediation model of these constructs in the food and beverages manufacturing sector in Jordan.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Big data analytics capabilities and green supply chain performance: investigating the moderated mediation model for green innovation and technological intensity

Al-Khatib¹

2022

BPMJ

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“…To achieve sustained competitive advantage and efficiency, organizations need to adapt to both internal and external environments to establish a position in their sector based on available resources, skills and capabilities (Behl et al 2022 ). They must thus focus on strategic behaviors (Al-Ansaari et al 2015 ; Adewunmi et al 2017 ; Bilgili et al 2022 ); a company’s strategic behavior informs its approach to activity monitoring and performance achievement (Masa’deh et al 2018 ; Tsai and Tsai 2022 ).…”

Section: Introductionmentioning

confidence: 99%

Reviewing the relationship between organizational performance, dynamic capabilities and strategic behavior

et al. 2022

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Current business challenges mean that understanding elements that can affect organizational performance represents a differential factor in maintaining competitiveness. In this context, the objective of this article is to conduct a Systematic Literature Review (SLR) of the relationship between dynamic capabilities, strategic behavior, and organizational performance. For this, A three-stage SLR protocol was used: (i) planning, (ii) conduct, and (iii) knowledge development. A total of 118 articles covering the publication period of 2006–2021 were included, which evidenced: (i) the grouping of words into three classes: “Knowledge Management,” “Measurement Instrument,” and “Organizational Environment”; (ii) the methodological framework; (iii) directions for future research. The findings reinforce the importance of the theoretical, methodological, and empirical relationship between the three constructs. Furthermore, the results indicate the relationship between the set of terms selected in each class, highlighting the strong connection between dynamic capabilities and competitive intensity. The main findings of the research show that organizations can expand or modify their processes by building and using dynamic capabilities as institutional factors, shaping strategic behavior to advance better performance.

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“…This is because of the existence of small businesses that are run by the community and are entrepreneurial, so support in many ways is highly expected, namely support for strengthening digital application-based human resources that can renovate businesses that focus on technology-based marketing management governance because they understand that technology can accelerate and able to compete with other companies operating in an increasingly advanced world. So the issue of human resource development technology in the MSME arena is an issue that must be planned and also evaluated to see how far the human resource management of MSME managers has been able to solve problems such as their difficulty in adopting technology into business governance, especially in the marketing and marketing and promotion department so that the existence of their business, although small, is believed to continue to grow (Behl et al, 2022).…”

Section: Technological Uses Trends In Business Practicementioning

confidence: 99%

Technology-based HR management to optimize MSME product and service marketing

Endrawati

Sutjiatmo²,

Murti³

et al. 2022

ijbem

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Technology-based human capital management, such as digital applications, is part of efforts to maximize the marketing of small business products and services. It discusses the management of science and technology-based marketing innovations that need to be encouraged. This study discusses the role of human resource management and its advantages in the technology sector to support the development of small business marketing so that people's businesses can continue to be sustainable and support the increase in the country's foreign exchange. This study also analyzes the data on the drivers of MSMEs based on technology innovation that we collect from various scientific reports and technology studies from various application contexts in the field. We collect data electronically from several scientific publications in the form of books and other literature, which we analyze with a phenomenological approach to get valid findings. We propose a technology-laden HR management model for business people, especially the marketing of small business products in Indonesia, transitioning from traditional marketing to innovative strategies that can be continuously supported. The results of this analysis will later assist in studying marketing innovation updates for small business products and services in future HR studies and training.

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Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach

Cited by 110 publications

References 117 publications

Big data analytics capabilities and green supply chain performance: investigating the moderated mediation model for green innovation and technological intensity

Big data analytics capabilities and green supply chain performance: investigating the moderated mediation model for green innovation and technological intensity

Reviewing the relationship between organizational performance, dynamic capabilities and strategic behavior

Technology-based HR management to optimize MSME product and service marketing

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