“…Furthermore, prior research that examines the use of the Internet for commercial purposes in developed countries may not necessarily be relevant for emerging countries such as Latin America due to differing cultural dimensions and levels of development (Bianchi & Andrews, 2012;Gong, 2009;Nasco, Grandon, & Mykytn, 2008). Emerging market contexts have lower levels of economic development in comparison to developed nations (Wright, Filatotchev, Hoskisson, & Peng, 2005).…”