The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

CEMBERCI, Murat; CIVELEK, Mustafa Emre; SÖZER, Edin Güçlü

doi:10.20460/jgsm.2013715679

Cited by 5 publications

(4 citation statements)

References 37 publications

(51 reference statements)

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“…The finding of H1 is in line with the previous research by Cemberci et al (2013) stating that financial risk is a factor that prevents consumers’ intention to shop online and is critical in determining online purchase intention. Besides that, researchers such as Pires et al (2004) revealed that financial risk has the greatest impact for goods purchased online.…”

Section: Discussionsupporting

confidence: 90%

Influence of consumers’ perceived risk on consumers’ online purchase intention

Ariffin

Mohan

Goh

2018

JRIM

237

178

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Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention. Design/methodology/approach Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce. Originality/value The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.

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Section: Discussionsupporting

confidence: 90%

Influence of consumers’ perceived risk on consumers’ online purchase intention

Ariffin

Mohan

Goh

2018

JRIM

237

178

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“…Internet self-efficacy is customer awareness and confidence in using the technology. Appealing aesthetics make mobile app shopping easy and enjoyable (Çemberci et al , 2013). Both the factors (Internet self-efficacy and perceived aesthetics) positively and significantly impact the perceived benefits of working women shoppers.…”

Section: Discussionmentioning

confidence: 99%

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Shukla

Misra

2021

APJML

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PurposeThe study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact of perceived risk on purchase intention is also carried out.Design/methodology/approachThe paper carried out a quantitative study based on a purposive sample of 180 working women from the Delhi-NCR region of India and used Structural Equation Modelling (SEM) to test hypotheses based on the extended TAM model.FindingsPerceived benefit, website aesthetics, and ISE positively and significantly impact working women's purchase intention. The study also finds an indirect relationship between ISE and purchase intention through perceived benefit. Perceived risk has a negative and insignificant influence on working women's purchase intention for online shopping.Practical implicationsThe study finding reflects that perceived website aesthetics fill the gap between offline and online environments. ISE makes shopping easy and increases the shopper's confidence. A mobile-optimized website with ease of navigation would increase women shoppers' conversion rates on mobile devices, leading to a favourable impact on revenue generation for online retailers.Originality/valueDespite the vast literature on constructs derived from the TAM model, very few studies have researched young women consumers from an emerging economy perspective. The novelty of this research lies in identifying the factors that influence young working women's online shopping intention using smartphone through the glance of ISE and perceived aesthetics in the Indian context.

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“…This can be considered as the benefit that is provided in the online shopping environment where it gives consumer shopping opportunity without physical and time controls (Cemberci, Civelek, & Sozer, 2013). As the perceived ease of shopping is increased, attitude toward online shopping will become further positive.…”

Section: Perceived Benefitmentioning

confidence: 99%

The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia

Tanadi¹,

Samadi²,

Gharleghi³

2015

ASS

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This study examines the role of perceived risk and perceived benefit in improving the online intention among Generation-Y in Malaysia. The purpose of this study is to identify the valid measure of perceived risk and perceived benefit as the result with, associated with online intention among Gen-Y in Malaysia. In addition, this research proposes a new research framework on online intention by referring to numerous antecedent literatures of online intention. The conceptualization of consumer perceived risk and perceived benefits of this study provides empirical evidence in the study of online intention. Four types of risk, such as delivery risk, privacy risk, quality risk and time risk and four types of benefit such as shopping convenience, product selection, ease of shopping and shopping enjoyment were used to examine their impact toward online intention. In this study, a total of 200 questionnaires is distributed by the researcher which focus specifically on Gen-Y in Malaysia. Pearson Correlation and Multiple Regression analysis are employed in order to test the hypothesis and examine the relationship between the variables. The finding confirmed that all the dimensions of perceived risk and perceived benefit have played an important role in improving the intention of consumers to shop online. All the dimension of perceived risks has a significant negative relationship toward online intention and all the dimension of perceived benefits has a significant positive relationship toward online intention. In fact, this study provides useful assistance for online marketers to develop an effective marketing strategy in targeting Generation-Y consumers at the same time, they can get a broad overview about the risks and benefits of online intention where it leads to increase the involvement of Gen-Y in online shopping.

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The Determinants of Intention to Shop Online and Effects of Brand Equity on E-Store Patronage

Abstract: ABSTRACT

Cited by 5 publications

References 37 publications

Influence of consumers’ perceived risk on consumers’ online purchase intention

Influence of consumers’ perceived risk on consumers’ online purchase intention

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia

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