Consumer Behaviour During Online Grocery Shopping

Hanus, Gabriela

doi:10.12955/cbup.v4.737

Cited by 21 publications

(23 citation statements)

References 8 publications

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“…Convenience is decided by operating time, geographic location, and availability online, in-person, or by phone (Meuter, Ostrom, Roundtree, & Bitner, 2000;Seiders, Berry, & Gresham, 2000). Aside from that, browsing, connection, transfer, analysis, and convenience of possession are the foremost important cause and advantages of conveniences in online business services (Hanus, 2016). The foremost convenient for users is once they can order from home and have all the food delivered which can reduce the user's time to go to the place (Verhoef & Langerak, 2001).…”

Section: Conveniencementioning

confidence: 99%

“…Consumers do place a strong value on interaction with other human beings for instance service workers and considered that as part of the dining experience (Rawat & Garga, 2012). The need for interaction for some consumers does not confined to interaction with service personnel but also the interaction with other consumers and some are even looking forward to the pleasure of bargaining before acquiring a new product (Hanus, 2016). With the development of technology, the definition of interaction has also evolved.…”

Section: Need For Interactionmentioning

confidence: 99%

“…Moreover, service qualities are difficult to measure as online product images are not accurate and actual. Thus, it is tough to know the weight, actual size, and value of the product (Hanus, 2016). It is hard to measure the quality of the product as consumers do not see the food visually and get the right food temperature due to delivery time when ordering food online.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research

Tarmazi

Ismail

Azmin

et al. 2021

MJSSH

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In Malaysia, online food delivery service provider has experienced steady growth in term of the increasing numbers of companies offering this service. This study aims to analyze consumer purchase intention towards online food delivery service based on factors of control, convenience, needs for interaction, technology anxiety, and consumer satisfaction. Additionally, this study highlighted which service delivery provider that are more preferred by consumers and help to identify the actual demographic profile and market segments for this service. This research was carried out using a quantitative approach and data was collected using a questionnaire and distributed through an online platform. Purposive sampling was used with screening questions. Sample size was determined using power analysis with total number of 147 respondents were identified as the appropriate minimum sample size for this study. The findings indicate intention of using an online food delivery provider is strongly influenced by independent variables tested in this study. However, findings from this study have shed some light concerning the demographic profile of consumers who use services from online service delivery. For instance, it is believed that this service is much more appealing to the younger generation due to their ability to adopt a new technology and the older generations are more resistant to changes. Thus, this study has proved that generation X are the heavy users of online food delivery service due to the advantages its offers in term of convenience and satisfaction. This indicates that these segments have less resistance to new technology and services.

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Section: Conveniencementioning

confidence: 99%

Section: Need For Interactionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research

Tarmazi

Ismail

Azmin

et al. 2021

MJSSH

View full text Add to dashboard Cite

show abstract

“…Direct product marketing influences online purchase intention through attitudes towards advertising and brands (Astuti & Risqiani, 2020). The advantage is that convenience and time saving are most important in online shopping (Hanus, 2016) Online consumers have easier access to information and a wide range of products and services at competitive prices (Suhaily & Soelasih, 2017). Thereby, we see that the Livestream form has both direct visual access to the seller and direct observation of product attributes.…”

Section: Theoretical Basis and Theory Development Product Attributesmentioning

confidence: 99%

Factors Influence on Customer Purchase Intention via Livetream: Case of Vietnam

Tran

2021

Int. j. manag. entrep. res

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The main purpose of this study is to propose and empirically test a conceptual model that clarifies shopping behavior via livestream on Facebook platform of people in Hanoi. The data was collected from at least 240 random Facebook users. The analysis results show that Facebook users tend to buy goods via livestream when they feel that the product quality, design, and product policy are convincing enough for them. In addition, there are other factors that also influence purchasing decisions, such as technology quality, perceived value of style and attitude, reliability, product trust in the relationship between consumers and sellers such as livestream style, KOLs, sound & background… From there, theoretical and managerial contributions, as well as finding out limitations and future research directions are also discussed in the body of this paper Keywords: Shopping, Livestream, Livestream Products, Livestream People, Livestream Culture, Online Shopping.

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“…Trust of a product is the most important thing in the online shopping, because in the online store can only display images with product description text [16]. It takes a product description that can convince the customer especially for products that have an expiration date [17].…”

Section: Introductionmentioning

confidence: 99%

E-Commerce Product Description Model for Start Up

Rohandi¹,

Agustiningsih²,

Sumpena³

et al. 2018

Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

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This paper discuss the product description of halal make up specifically for lipstick in e-commerce. According to Global Islamic Economy Report 2016/2017 halal pharmaceutical and cosmetics is becoming a growing sector and expected to reach $ 213 billion by 2021 in aggregate. E-commerce gives everyone the opportunity to become a seller or intermediary by utilizing existing market space. Therefore, it is necessary research to know the material description of halal cosmetics products are sold. The aims of this study to build a description model of halal lipsticks as a cosmetics products can attract buyers until the purchase decision. The method used in this research is qualitative method with exploratory research approach. Observation was conducted on Tokopedia.com, sampling using Bernoulli method (2010). McGuire's Psychological Motives used to determine the consumers basic needs of a product (2010). To analyze product description use the theory of persuasion in the advertising by J. O'Shaughnessy and N. J. O'Shaughnessy (2004) and Toulmin's theory of argument (1958). The result shows that the products of halal cosmetics has used the type of persuasive description which contains the elements of argument. Those elements include claim, data, and warrants. According to Toulmin, to build a product description model requires at least three elements of argument mentioned above. The claim can actually be in the forms of halal, originality, security, and other basic needs. In short, the research result implies the efficacy for entrepreneur of halal cosmetic to make the description of appropriate products.

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Consumer Behaviour During Online Grocery Shopping

Cited by 21 publications

References 8 publications

Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research

Consumer Purchase Intention toward Online Food Delivery Service: The Implication for Future Research

Factors Influence on Customer Purchase Intention via Livetream: Case of Vietnam

E-Commerce Product Description Model for Start Up

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