The material considers the problem of the lack of the standard of Ukraine's higher education of the first (bachelor) level of specialty 026 Performing arts (field of knowledge 02 Culture and art). According to the survey results of stakeholders (applicants for higher education) of Ukraine's several higher education institutions, the elements of the draft of such a standard and ways of development of higher education institutions that provide such training are proposed. Applicants should be trained only in a dual education system, which involves on-the-job training in enterprises, institutions, and organizations to acquire a certain qualification. Proposals formed by applicants are those new pedagogical conditions that need to be organized and implemented in the educational process: to form a system of information support of the educational process and feedback with applicants; to form a professional development system of scientific and pedagogical workers of higher education institutions.