Review of the Effects of the Alcohol Warning Label

Health warning messages on tobacco products: a review

“…Evidence of the benefit of using pictures and the importance of location and other design elements is consistent with evidence from other domains such as hazardous chemicals,50 131 nutritional labelling132 133 and alcohol labelling 134 135. However, the research literature indicates greater levels of impact for cigarette health warnings compared with warnings on food and alcohol products.…”

Long-term effects of alcohol warning labels: Findings from a comparison of the United States and Ontario, Canada

“…A volume measure was computed by multiplying the midpoint of each specific quantity band by the midpoint of its associated frequency band, and summing across bands (see Greenfield & Rogers (1999) for details). Alcohol consumption is strongly associated with label exposure in many studies (MacKinnon, 1995) and its self report by methods used here has been found valid and reliable (Hilton, 1989b;Midanik, 1988).…”

“…Although other populations have been studied, such as adolescents (MacKinnon, Pentz, & Stacy, 1993), inner-city women at perinatal clinics (Hankin et al, 1993a;Hankin et al, in press), Utah Mormons and non-Mormons , and repeated cross-sectional studies have been done in the U.S. (Mazis, Morris, & Swasy, 1991), this is the only available data series designed as a quasi-experiment. A review of findings from these and other studies is given in MacKinnon (1995).…”

Effects of alcohol warnings and advertisements: A test of the boomerang hypothesis

“…A recent review of the effects of the alcohol warning label (MacKinnon, 1995) suggests that people have seen the warning label and have accurate memory for its content. Despite increases in awareness of and memory for the alcohol warning label, past studies have not demonstrated an effect of the warning on risk perceptions (Andrews, 1995).…”