Retailing 4.0: The New Era of E-commerce in Fast Moving Consumer Goods

Fornari, Edoardo; Grandi, Sebastiano; Fornari, Daniele

doi:10.4468/2018.2.07fornari.grandi.fornari

Cited by 4 publications

(4 citation statements)

References 19 publications

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“…Therefore, thanks to big data and the 3.0 information systems that analyse them, managers can now make sales forecasts and monitor production constantly and precisely. Given the possibility of predicting the behaviour of the individual customer, moreover, these forecasts are characterized by extreme reliability (Erevelles et al, 2016;Rialti et al, 2017, Fornari et al, 2018.…”

Section: Discussion Of Results and Managerial Implicationsmentioning

confidence: 99%

Assessing the Impact of Big Data on Large Organizations’ Strategies

Rialti¹,

Faraoni²,

Zollo³

et al. 2019

Symphonya. Emerging Issues in Management

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Big data and big data analytics' (BDA) importance for business management is growing at an unmatched pace. Such datasets, and the techniques to analyse them, are indeed able to inundate organizations with huge quantities of precious information. Building on this premise, the purpose of this research is to develop a unitary holistic framework on the strategic impact of big data on large organizations. In order to do so, a cognitive map was developed from a coding analysis of 523 job offers on the European labour market coming from 124 large organizations. The results show the effects of big data and BDA on marketing strategies, strategic business intelligence and, finally, operation and supply chain management.

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Section: Discussion Of Results and Managerial Implicationsmentioning

confidence: 99%

Assessing the Impact of Big Data on Large Organizations’ Strategies

Rialti¹,

Faraoni²,

Zollo³

et al. 2019

Symphonya. Emerging Issues in Management

View full text Add to dashboard Cite

show abstract

“…Such businesses may have a physical storefront and an online store and face challenges related to inventory management, logistics, and customer service. Managing physical and digital inventory and maintaining consistency across different sales channels is also a challenge for hybrid startups (Berman & Thelen, 2018;Andrea Payaro & Anna Rita Papa, 2017;Fornari et al, 2018 ;Verhoef et al, 2015) The definition of Startup Failure The definition of startup failure in entrepreneurship research has generated diverse interpretations. It signifies an entrepreneur's inability to attain desired outcomes, characterized by declining revenues and escalating operational costs (Kalyanasundaram et al, 2021;Jenkins & McKelvie, 2016).…”

Section: Overview Of Traditional Digital and Hybrid Startups Definiti...mentioning

confidence: 99%

Failure Factors in Traditional, Digital, and Hybrid Startups of Micro, Small, and Medium-Sized Enterprises in the Retail Industry: Literature Review

Arshad,

Azzam

2023

IJAREMS

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This comprehensive literature review delves into the failure factors of traditional, digital, and hybrid startups within micro, small, and medium-sized enterprises (MSMEs) operating in the retail industry. Spanning the years from 2012 to 2023, this study sheds light on the intricate web of dynamics contributing to the downfall of MSMEs in this competitive landscape. The retail industry has witnessed a remarkable evolution driven by technological advancements and changing consumer behaviors. Startups operating in traditional, digital, and hybrid modes are integral to this transformation. However, the high failure rate among these startups remains a pressing concern. A disheartening trend reveals that many MSMEs encounter significant challenges, with many failing to endure beyond their initial years. This review meticulously analyzes various critical factors contributing to retail startups' failure. The synthesis of insights from diverse sources highlights the intricate interplay of elements such as financial instability, lack of entrepreneurial competencies and attributes, ineffective marketing strategies, inadequate technological integration, unfavorable government policies, weak customer relationships, mismanagement of timing, and insufficient infrastructural support. The study underscores the imperative need to address these failure factors to cultivate a supportive environment for MSMEs in the retail industry. By dissecting the root causes of failure, this review provides a foundation for informed decision-making, enabling stakeholders, policymakers, and entrepreneurs to devise strategies that mitigate these challenges. In conclusion, this comprehensive literature review unravels the multifaceted tapestry of failure factors plaguing traditional, digital, and hybrid startups within the retail industry's micro, small, and medium-sized enterprises. The insights offered herein aim to contribute to creating a conducive ecosystem where startups can survive and thrive, fostering innovation, economic growth, and resilience in the ever-evolving retail landscape.

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“…In the current condition, the market owned by the company is very limited, which is only around the Cikarang area. Fornari et al (2018) stated online retailers are able to become market leaders and fundamentally influence market dynamics.…”

Section: Formulation Business Strategiesmentioning

confidence: 99%

Strategy of Business Digitalization of Micro, Small, and Medium Entreprises (A Case Study of Cultive Apparel)

Faizurrohman

Baga

Jahroh

2021

ijbe

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Transformation needs to be carried out by various scales of business including Micro, Small and Medium Enterprises (MSMEs). Cultive Apparel is one of the clothing MSMEs that has experienced a decline in business performance since digital development. This study aims to analyze the causes of the gap between actual and expected conditions, identify and map business environmental factors, and formulate digital business strategies. Data analysis use spider web, IFE and EFE analysis (PESTEL and 5 Forces Porter), IE matrix, and QSPM Matrix. The results show a gap in the lack of product promotion activities in the digital. The main strength lies in the product brands that are known by consumers. The biggest weakness is the limited human resources. The greatest opportunities for a price match with suppliers and consumer loyalty. The biggest threat to suppliers who carry out direct retail sales to consumers and price wars. IE matrix shows the company is in quadrant II. Strategies that can be carried out in this quadrant are intensive and integrative strategies. QSPM matrix showed that the company should develop the market. Managerial implications are carried out by improving digital infrastructure, improving operational capabilities, developing market segments, and increasing the intensity of digital marketing.

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Retailing 4.0: The New Era of E-commerce in Fast Moving Consumer Goods

Cited by 4 publications

References 19 publications

Assessing the Impact of Big Data on Large Organizations’ Strategies

Assessing the Impact of Big Data on Large Organizations’ Strategies

Failure Factors in Traditional, Digital, and Hybrid Startups of Micro, Small, and Medium-Sized Enterprises in the Retail Industry: Literature Review

Strategy of Business Digitalization of Micro, Small, and Medium Entreprises (A Case Study of Cultive Apparel)

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