Strategy of Business Digitalization of Micro, Small, and Medium Entreprises (A Case Study of Cultive Apparel)

Faizurrohman, Muhammad; Baga, Lukman M.; Jahroh, Siti

doi:10.17358/ijbe.7.3.257

Cited by 7 publications

(9 citation statements)

References 12 publications

(12 reference statements)

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“…Digitalization involves approaching challenges in a novel way and creating innovative business models by harnessing digital technologies (Faizurrohman et al 2021). It entails expediting the process of integrating digital elements into corporate operations.…”

Section: Methodsmentioning

confidence: 99%

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends

Pratiwi,

Rahmatika,

Wibawa

et al. 2024

jabm

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In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition.

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Section: Methodsmentioning

confidence: 99%

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends

Pratiwi,

Rahmatika,

Wibawa

et al. 2024

jabm

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“…Research by Faizurrohman et al (2021) stated business digitalization strategy to carryout at various business scales, including MSMEs.. This research is considered more important than several previous studies related to the digitization of SMEs.…”

Section: Introductionmentioning

confidence: 90%

“…This statement is in line with research by Legowo et al (2021), which states that The Indonesian government has again stepped up its efforts to improve the national economy through increasing financial inclusion by utilizing the digital economy in implementing digitalization programs. In addition, the strategy of business digitalization should indeed to carry out at various business scales, including MSMEs (Faizurrohman et al 2021). According to OJK (2017) the Indonesian Financial Services Authority, The index measuring financial inclusion improved from 67.8 percent in 2016 to 76.3 percent in 2019.…”

Section: Middle Theorymentioning

confidence: 99%

“…This conceptualization model also has implications for SME managers to adapt to government programs and policies in national economic recovery through increasing financial inclusion (Legowo et al 2021). This strategy of business digitalization has managerial implications for the need for adequate facilities and infrastructure for SMEs (Faizurrohman et al 2021). The "SME Go Digital" program launched by the government systematically and accurately must use managerial tasks and organizational design to create, change, and improve innovations in business models and prepare dynamic capabilities of human resources who understand digitalization.…”

Section: Managerial Implicationsmentioning

confidence: 99%

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A Conceptualization of The Sme Digitalization Model To Support The "SME-Go Digital" Program in Indonesia

Legowo

Indiarto²,

Prayitno³

2022

ijbe

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Nowadays, many business people and academic researchers are paying attention to improving digitalization in business and innovation for business models, especially in the case of SMEs. Many SMEs have not implemented digitalization then, they never think about the business model as an issue that underlies the conceptualization of the MSME digitization model in this study. This research aims to provide a conceptualization of the SME digitalization model to assist Indonesia's "SME-Go Digital" program. In this study, a qualitative approach was applied using descriptive methods. The development of a conceptual framework based on Grounded Theory and Perception Analysis from the results of the SME survey was used to conceptualize the SME digitalization model. The results of this study present a conceptualization of the SME digitization model used to support the Indonesian government's digitization program ("SMEs Go Digital"). This study concludes that the SME digitization model had developed using a conceptual framework based on the description of grounded theory. Furthermore, this study emphasizes the influence of dynamic capabilities on the digitization of SMEs, which impacts the development of Business Model Innovations. The Indonesian government's "SME-Go Digital" program will be partially supported by contributions from this research.

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“…Implementing digital technology can become an alternative survival strategy in facing challenges from the pandemic (Hardilawati, 2020;Liu & Sukmariningsih, 2021;Redjeki & Affandi, 2021). Alternatively, a digital transformation strategy is also found to be an alternative for recovery and developing competitiveness (Arianto, 2021;Faizurrohman et al, 2021;Idah & Pinilih, 2020). To complement the findings of previous empirical studies, the research aims to generate a digital transformation strategy for cooperatives in West Java as a means to recover from the COVID-19 pandemic and develop competitiveness in the future economy.…”

Section: Introductionmentioning

confidence: 99%

Respond, Recovery, and Renew Strategies in Strengthening Competitiveness of Cooperatives After COVID-19 Pandemic in West Java

Rismayani,

Wahyuningtyas,

Disastra

2024

Binus Business Review

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The recent economic slump due to the COVID-19 pandemic causes major problems for cooperatives in West Java in maintaining their business activities. The pandemic significantly impacts the cooperatives and Small and Medium Enterprises (SMEs). Thus, developing strategies for cooperatives to recover, respond, and renew the issue becomes increasingly necessary. The research sought to contribute by developing alternative strategy recommendations for cooperatives in West Java, Indonesia. By doing so, it generated a competitive advantage in the post-pandemic industry. The research data were obtained through two main sources. Primary data came from Focus Group Discussion (FGD) activities involving cooperative stakeholders in West Java, consisting of cooperative managers, academicians, media, and government. Secondary data were taken from previous research. The collected data were analyzed using the Strength, Weakness, Opportunity, and Threat (SWOT analysis) approach to produce strategic recommendations visualized on the SWOT Matrix and categorized into Respond, Recovery, and Renew strategies. The results show five strategy alternatives to exploit opportunities with the cooperatives’ strengths (SO strategy). Seven strategy alternatives were identified to overcome the cooperatives’ weakness with external opportunities (WT). There are six strategy alternatives to anticipate external threats using cooperatives’ strengths (ST). Last, seven strategy alternatives are found to overcome both cooperatives’ weaknesses and external threats.

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Strategy of Business Digitalization of Micro, Small, and Medium Entreprises (A Case Study of Cultive Apparel)

Cited by 7 publications

References 12 publications

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends

The Rise of Digital Marketing Agencies: Transforming Digital Business Trends

A Conceptualization of The Sme Digitalization Model To Support The "SME-Go Digital" Program in Indonesia

Respond, Recovery, and Renew Strategies in Strengthening Competitiveness of Cooperatives After COVID-19 Pandemic in West Java

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