Reshaping Banking Industry Through Digital Transformation

Mirković, Vladimir; Lukić, Jelena; Martin, Vesna; Vujičić, Marija; Dudić, Zdenka; Dudić, Branislav

doi:10.15308/finiz-2019-31-36

Cited by 9 publications

(6 citation statements)

References 4 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, the effect on company performance is not more significant compared to digital technology and marketing capabilities. The results support the previous researchers' opinions [14,21,26,39,40]. In this case, the role of digital leadership is very important in encouraging the successful implementation of digital technology in the company's work processes.…”

Section: B Evaluation Of Structural Model (Inner Model)supporting

confidence: 89%

See 1 more Smart Citation

Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance?

Amelda

Alamsjah

Elidjen

2021

CommIT (Communication and Information Technology) Journal

View full text Add to dashboard Cite

Digital transformation is more than just providing online and mobile banking services. The banking and finance industry needs to innovate by combining digital technology with customer interactions. In this case, these new technology findings should make it easier and more convenient for users to access banking services. However, to understand the relationship between resources (capabilities) and performance, the empirical research is still very limited and rare to explain why some firms successfully use their capabilities while others do not. The aim of the research is to answer whether digital technology, digital leadership, and digital marketing have a significant influence on company performance. The research is a quantitative study using a survey method by distributing questionnaires to employees and leaders in banks. It obtains 100 respondents. The analytical method is the Structural Equation Model (SEM) approach using the Smart Partial Least Square (PLS) statistical software. There are several obtained results. First, digital technology capabilities have a positive and insignificant effect on company performance. Second, digital leadership capability significantly, positively affects digital technology capability and digital marketing capability. Third, digital marketing capability has a positive and significant effect on company performance. Finally, digital leadership capability only has a positive and significant effect on company performance after being mediated by digital marketing capabilities. However, the effect is not significant if it is mediated by digital technology capabilities.

show abstract

Section: B Evaluation Of Structural Model (Inner Model)supporting

confidence: 89%

“…Nearly 70% of banks worldwide do not have a systematic digital strategy [14]. Lack of digital leadership is the number one problem of hindering digital business [21]. The developed upper echelons theory states that organizational output is influenced by leader decisions based on the actors' interpretations and cognition [22].…”

Section: Introductionmentioning

confidence: 99%

Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance?

Amelda

Alamsjah

Elidjen

2021

CommIT (Communication and Information Technology) Journal

View full text Add to dashboard Cite

show abstract

“…They achieve this by embracing the Big Data idea and a customer-centric strategy. The trend of digitalization has undoubtedly affected and considerably impacted the financial sector [29].…”

Section: Defending Against Dangermentioning

confidence: 99%

Makeover of Banks by Digital Interventions and Innovations by Fintechs

Goveas

2023

IJCSBE

View full text Add to dashboard Cite

Background/Purpose: The global economy is continuously changing with innovation and technological development. In the recent past, digital technology has revolutionized the banking sector and hence banks are readjusting their business strategies toward e-banking. Fintech companies with lower costs operations were taking over the banking business initially, and now are partnering with banks to increase their profits and customer base. Design/Methodology/Approach: The data for this case study has been gathered from secondary sources of information by referring to a number of research articles in journals and information from the internet. It is a case study research approach that seeks to assess fintech and banking digital transformation and aims to evaluate Fintech in Banking using SWOC analysis. Findings: Banks by partnering with fintech companies can expand their services instantaneously using data sets. It can offer a single platform to access various financial services and also introduce innovative, economical products, and services to customers. Integration of banks with fintech may lead to technical complexity. It is challenging to meet the rising expectations of the customers. Originality/Value: This paper analyses the role of fintech in banking and provides suggestions through evaluation. Paper Type: Case Study Research paper

show abstract

“…The journal explained that the bank that became the case study had carried out a digital transformation process and became a customer-centric bank and this was able to make the bank the most successful financial services group in Asia. The journal also explained that digital technology provides significant opportunities for banks to increase value for the bank's business and provide better services for customers [15]. Furthermore, the second journal that has been reviewed is a journal on digital technology that can be used by the Bank to be able to carry out customer-centric strategies.…”

Section: Introductionmentioning

confidence: 99%

Digital Transformation Planning Based on Big Data Technology (Case Study: XYZ Bank)

Wardhani¹,

Wang²

2022

JAMIKA

View full text Add to dashboard Cite

Bank XYZ is one of the regional government-owned banks which as of August 16, 2021 has a total percentage of customers who have dormant accounts reached 50.43%. This happens because currently the development of the marketing strategy used by Bank XYZ is still based on the products and services owned by Bank XYZ, not referring to customer needs. For this reason, the purpose of this research is to make a digital transformation plan that can be used by Bank XYZ in order to become a customer-centric bank using Big Data technology. The method used to carry out this research is to use the Big Data Framework for Agile Business (BDFAB). The results of this study includes mapping data requirements and Big Data technology for Bank XYZ, the impact to business processes, proposals for changes in information system architecture, planning for quality control mechanisms, to changes in organizational structure so that the benefits obtained by Bank XYZ are a more personalized marketing approach to customers, increased accuracy in offering bank products and services based on customer profiles, needs, behavior, and interests, as well as increased customer engagement and customer satisfaction.

show abstract

Reshaping Banking Industry Through Digital Transformation

Cited by 9 publications

References 4 publications

Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance?

Does The Digital Marketing Capability of Indonesian Banks Align with Digital Leadership and Technology Capabilities on Company Performance?

Makeover of Banks by Digital Interventions and Innovations by Fintechs

Digital Transformation Planning Based on Big Data Technology (Case Study: XYZ Bank)

Contact Info

Product

Resources

About