“…Both attitudes and memories, for instance, are changed more readily by credible messengers than by non-credible messengers (Dodd & Bradshaw, 1980;French, Garry, & Mori, 2011;Hovland & Weiss, 1951;Pornpitakpan, 2004), yet these effects diminish over time as memory for the message becomes stronger than memory for its 5 source (Hovland & Weiss, 1951;Underwood & Pezdek, 1998). Both attitudes and memories are often bolstered against change when a warning is provided in advance of an attempt to influence (Gallo, Roberts, & Seamon, 1997;Landau & von Glahn, 2004;Petty & Cacioppo, 1977), but are typically less so when the warning is instead provided afterwards (Gerrie & Garry, 2011;Greene, Flynn, & Loftus, 1982;Kiesler & Kiesler, 1964). Both attitudes and memories tend to become more malleable in response to repeated influence attempts (Hyman & Pentland, 1996;Weiss, 1969), particularly when the individual messages are similar but not identical (Mitchell & Zaragoza, 1996;Schumann, Petty, & Clemons, 1990).…”