Religiusitas dan Pengetahuan Terhadap Sikap dan Intensi Konsumen Muslim untuk Membeli Produk Kosmetik Halal

Larasati, Ajeng; Hati, Sri Rahayu Hijrah; Safira, Anya

doi:10.15408/ess.v8i2.7459

Cited by 24 publications

(40 citation statements)

References 2 publications

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“…Attitude variables additionally have a significant effect on consumer behavior, meaning that the more positive the consumer's attitude in choosing halal cosmetics, the more positive the consumer behavior will be in deciding to buy halal cosmetics. The results of this study are in accordance with the research results of Briliana & Mursito (2017), Maichum et al (2017), and Larasati, et al (2018).…”

Section: Discussionsupporting

confidence: 93%

Consumer Purchasing Behavior of Halal Cosmetics: A Study on Generations X and Y

Adiba

2019

JIMF

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The halal economic industry is currently developing not only in Indonesia, but also onthe global level. The global economic sector is not only limited to the sharia financialsector and halal food, but also halal cosmetics. The increasing number of Muslimpopulation in the world has caused the increasing demand for halal cosmetics, asmany other factors influencing the demand for halal cosmetics. The purpose of thisstudy is to examine the influence of halal knowledge and Islamic religiosity towardcustomer behavior that is mediated by consumer attitude. Data were collected fromquestionnaires distributed to respondents in Surabaya, Sidoarjo, and Gresik, East Java,Indonesia. 145 respondents were identified as generation Y, while 40 as generation X.Primary data were analyzed by PLS. The results showed that halal knowledge andIslamic religiosity had a significant effect on consumer behavior perfectly mediatedby attitude. Such results give implication to the halal cosmetics company to designappropriate marketing strategies in order to increase Indonesian exports for halalproducts, so it could help the national economy.

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Section: Discussionsupporting

confidence: 93%

Consumer Purchasing Behavior of Halal Cosmetics: A Study on Generations X and Y

Adiba

2019

JIMF

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“…Tren hijrah menjadikan standar halal berkembang dari sekadar untuk produk makanan-minuman, kini menjamah produk jasa dan gaya hidup. Kosmetik saat ini dikategorikan sebagai produk gaya hidup (Bachdar, 2018 (Balques, Noer, & Nuzulfah, 2017;Larasati, Hati, & Safira, 2018;Rahman et al, 2015).…”

Section: Pendahuluanunclassified

“…Individu dengan religius intrinsik menganggap bahwa agama merupakan fokus utama dalam kehidupan (Essoo & Dibb, 2004 (Briliana & Mursito, 2017). Pengetahuan memiliki pengaruh signifikan terhadap sikap konsumen terhadap kosmetik halal (Ahmad et al, 2015;Larasati et al, 2018;Rahman et al, 2015).…”

Section: Pendahuluanunclassified

Analisis Perilaku Islami Terhadap Niat Beli Kosmetik Halal Melalui Sikap Konsumen

Adriani

Ma'ruf

2020

j.manage.bus.rev.

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ABSTRAKTren di masyarakat Indonesia saat ini, yaitu tren hijrah. Masyarakat mengubah gaya hidup menjadi lebih sadar dan peduli dengan kehalalan suatu produk. Standar halal berkembang dari produk makanan-minuman, kini mencakup produk jasa dan gaya hidup (kosmetik halal). Salah satu kosmetik halal yang dijual di Indonesia yaitu Kosmetik Merek Make Over. Make Over telah terdaftar di Majelis Ulama Indonesia sebagai kosmetik halal. Tujuan penelitian adalah menganalisis pengaruh langsung antara variabel agama islam, pengetahuan halal, gaya hidup halal terhadap variabel niat beli dan pengaruh tidak langsung yang dimediasi oleh variabel sikap. Teknik pengambilan sampel yaitu purposive sampling sebanyak 185 responden. Teknik analisis data yaitu analisis kuantitatif dengan alat analisis menggunakan SMART PLS 3. Hasil analisis menunjukkan pengaruh positif signifikan antara variabel agama islam, pengetahuan halal, gaya hidup halal terhadap variabel niat beli secara langsung dan terdapat hubungan tidak langsung melalui variabel sikap dengan mediasi parsial. Sehingga pemasar perlu memperhatikan, mendukung prinsip halal dan open minded terhadap perubahan. ABSTRACTThe current trend in Indonesian society is the hijrah trend. People change lifestyles to become more aware and concerned with the halal of a product. Halal standard developed from food-beverage products, now it develops service and lifestyle products (halal cosmetics). One of the halal cosmetics sold in Indonesia is the Make Over Cosmetics Brand. Make Over has been registered in the Indonesian Ulema Council as halal cosmetics. The purpose of this research is to analyze directly between the variables of Islamic religion, halal knowledge, halal lifestyle to the purchase intention variable and the indirect effect mediated by the attitude variable. The sampling technique is purposive sampling of 185 respondents. The data analysis technique is quantitative analysis using SMART PLS 3. The results of the analysis show a significant positive effect between Islamic religious variables, halal knowledge, halal lifestyle on direct purchase intention variables and indirectly related through influence variables with partial mediation. Need to be considered, supporting the principle of halal and open-minded to change.

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“…The level of religiosity of each individual positively affects halal products' attitudes (Mukhtar, Butt, Mukhtar, & Butt, 2012). Religiosity has a positive effect on halal products (Adiba, 2019;Clarita, Zimbalist, & Setiowati, 2020;Larasati, Rahayu, Hati, & Safira, 2018). Based on the description above, attitudes towards halal products can be influenced by various factors, including religiosity, halal knowledge, and media exposure.…”

Section: A Introductionmentioning

confidence: 99%

Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products

Mahliza

Nugroho

Ali

2020

JURNAL EKONOMI DAN BISNIS ISLAM

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In Indonesia, the millennial generation is the generation that dominates the population. This is a promising target market for companies or producers of personal care products. This research focuses on the attitudes of the millennial generation towards halal personal care products. The method used is quantitative research with primary data taken from 143 millennial generation female consumer respondents in Jakarta and Tangerang with data collection techniques using purposive sampling. The data analysis used is Partial Least Square (PLS) analysis. Based on the results, the attitude of the millennial generation towards halal personal care products is significantly influenced by religiosity and halal knowledge. At the same time, media exposure has no significant influence on the attitude of the millennial generation towards halal personal care products.

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Religiusitas dan Pengetahuan Terhadap Sikap dan Intensi Konsumen Muslim untuk Membeli Produk Kosmetik Halal

Cited by 24 publications

References 2 publications

Consumer Purchasing Behavior of Halal Cosmetics: A Study on Generations X and Y

Consumer Purchasing Behavior of Halal Cosmetics: A Study on Generations X and Y

Analisis Perilaku Islami Terhadap Niat Beli Kosmetik Halal Melalui Sikap Konsumen

Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products

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