Religiosity and cultural consumption

Montoro–Pons, Juan D.; García, Manuel Cuadrado

doi:10.1111/ijcs.12425

Cited by 19 publications

(14 citation statements)

References 26 publications

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“…The connection between religiosity and pro-social behaviour, including ethical consumption, has long been identified in the literature (Graafland, 2017;McCullough, 2009;Minton et al, 2019;Montoro-Pons and Cuadrado-García, 2018;Mortimer et al, 2020;Singhapakdi et al, 2013). Ajzen's TPB suggests that religiosity is one of the primary factors that may influence consumer attitudes and subjective standards (Ajzen and Fishbein, 2005).…”

Section: Religiositymentioning

confidence: 99%

“…Accordingly, this study enriches our understanding of the cognitive processes through which religiosity and idealism affect ethical consumption. The impact of religiosity and idealism on PCE and moral obligations towards ethical purchasing behaviour has not yet been examined (Minton et al, 2019;Montoro-Pons and Cuadrado-García, 2018;Mortimer et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation

Alsaad

Saif‐Alyousfi

Elrehail

2020

JSOCM

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Purpose The cognitive processes through which religiosity and idealism affect ethical consumption have received little attention in prior research. This study aims to explore the influence of religiosity and idealism on ethical purchasing intention through moral obligation and perceived customer effectiveness (PCE). Design/methodology/approach The study analyses data from 149 Muslim participants in Saudi Arabia, using structural equation modelling. Findings The results reveal that religiosity leads to PCE but not to moral obligation and that idealism leads to both PCE and moral obligation. Mediation analysis indicated that PCE mediates the effect of both religiosity and idealism, although moral obligation only mediates the effect of idealism. Research limitations/implications This research enriches the understanding of ethical consumption and contributes to the debate on how religiosity and idealism affect ethical consumption. It also has significant implications for theory and the development of sustainable marketing initiatives. Marketing campaigns and other promotional activities may focus on the interconnection between ethical purchase and the religious and ideology dimensions of consumers. Also, while formulating a communication strategy, it is necessary to emphasize the religious dimension of the sustainable use of the product. Originality/value Moral obligation and PCE have been shown as cognitive and psychological mechanisms explaining the links between religiosity or idealism and ethical purchasing behaviour.

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Section: Religiositymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation

Alsaad

Saif‐Alyousfi

Elrehail

2020

JSOCM

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“…Marketing scholars have established the importance of religion in understanding consumer behaviour relative to branding, culture and media (Arli et al, 2018(Arli et al, , 2019(Arli et al, , 2020Dávila et al, 2018;Hwang, 2018;Kalliny et al, 2018;Mathras et al, 2016;Minton, Jeffrey Xie, et al, 2018;Montoro-Pons & Cuadrado-García, 2018;Sardana et al, 2018;Souiden et al, 2018). Research indicates that a consumer's religiosity level influences decision making and consumption behaviour and may even be considered as a viable basis for market segmentation (Liu & Minton, 2018;Muralidharan & La Ferle, 2018;Taylor et al, 2010).…”

Section: Reli G I Os It Y Mark E Ting and B Elief Cong Ruen Ce Theorymentioning

confidence: 99%

Holiday advertising versus gift cards: Influence of religiosity on retailer evaluations

Taylor

Minton

2020

Int J Consumer Studies

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This research examines how consumers' religiosity influences response to marketing communication mediums that are viewed either actively (e.g., holiday gift cards that are actively sought out) versus passively (e.g., holiday ads that a consumer is passively exposed to). Using an experimental method, this research first shows that consumer religiosity positively influences retailer evaluations. Next, this research examines how an actively viewed marketing communication (using the context of holiday gift cards) versus a passively viewed marketing communication (using the context of holiday ads) influences consumers' evaluations of retailers and the explanatory mechanisms underlying those evaluations. Results show that consumers with higher extrinsic religiosity have higher pride in response to gift cards as opposed to ads, which leads to higher retailer evaluations. In contrast, consumers with higher intrinsic religiosity have lower guilt in response to gift cards as opposed to ads, which also leads to higher retailer evaluations. These findings are discussed in relation to the literature on pride and guilt and build off belief congruence theory. Additionally, implications for marketers and retailers are identified.

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“…O consumo surgiu como um fenômeno exclusivamente econômico (Cleps, 2004), entretanto, vários estudos revelaram a existência de um condicionamento cultural presente nas suas motivações (Reeves & Vries, 2019;Montoro-Pons, 2018;Cleps, 2014;Katz-Gerro, 2002). Ademais, o consumo também é visto como uma dimensão do relacionamento social, que não se resume em comprar, desfrutar e descartar o produto, mas está condicionada a um encadeamento de informações que associa significados sócio-relacionais ao produto comercializado (Cruz, 2008).…”

Section: Consumounclassified

Proposição de uma Escala de Consumo de Objetos Artesanais

Grangeiro¹,

Carneiro²,

Silva³

et al. 2020

TPA

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Objetivo do estudo: O presente estudo possui como objetivo desenvolver e validar uma escala de consumo de objetos artesanais. Metodologia/Abordagem: Utilizou-se de estudos da área de marketing e de entrevistas com seis consumidores de artesanato para ajudar na elaboração dos itens, que passaram pela validação de juízes. As amostras da primeira e da segunda coleta compreenderam, respectivamente, 209 e 442 respondentes. Foram realizadas análises fatoriais e de correlação e extração do Alpha. Adicionalmente, para a segunda coleta foi realizada Análise Fatorial Confirmatória, a partir da utilização do software AMOS. Principais resultados: Como resultado, obtivemos uma escala composta por quatro dimensões, cada uma com quatro itens. Duas dimensões pertencem ao momento pré-compra e dizem respeito às influências e características do bem artesanal que motivaram a compra; a terceira dimensão se encaixa no momento da compra propriamente dito e se refere ao serviço; a quarta remete ao momento posterior à compra e versa sobre a divulgação do bem adquirido. Contribuições práticas: A escala pode ser usada para mensuração do consumo de artesanatos de maneira geral e em contexto mais específico, desde que as devidas adaptações sejam feitas. Contribuições sociais: Em relação às implicações gerenciais, esse instrumento contribui, especialmente, para o conhecimento sobre o consumo de um produto cultural. Também se constitui como uma alternativa para os profissionais que querem saber mais sobre o consumo de suas peças, bem como gestores públicos que possam realizar pesquisas relacionadas ao turismo. Originalidade: A pesquisa se justifica por sua originalidade, uma vez que não foi encontrada na literatura medida com propósito semelhante.

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Religiosity and cultural consumption

Cited by 19 publications

References 26 publications

Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation

Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation

Holiday advertising versus gift cards: Influence of religiosity on retailer evaluations

Proposição de uma Escala de Consumo de Objetos Artesanais

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