“…Fifth, the scale assessed the cultural orientations of various sample types including students, adult consumers, workers, salespeople, professionals, and managers. Sixth, CVSCALE was hired to cross-nationally examine the impact of individual cultural orientations on a variety of manager-and consumer-level marketing constructs, such as advertising absurdity (Gelbrich et al, 2012), bounded autonomy (Warren and Campbell, 2013), buying decisions (Sarma, 2014), charitable behavior (Winterich and Zhang, 2014), compulsive internet use (Quinones and Kakabadse, 2015), consumer emotions and complaints (Baker et al, 2013), consumer expectations (Nath et al, 2014;Reid, 2011), consumer satisfaction (Krüger, 2011), emotional intelligence (Gunkel et al, 2014), entrepreneurial intention (Koe and Majid, 2014), impulsive buying (Dameyasani and Abraham, 2013), international strategic opportunism (Furrer and Tjemkes, 2013), organizational and job satisfaction (Blume et al, 2013;Goh et al, 2014), relational service exchange (Schumann et al, 2012), collegiality and collaboration (Ning et al, 2015), service failures (de Matos et al, 2012), and team innovation (Rodriguez and Hechanova, 2014).…”