Relationships Between Involvement and Attitudinal Loyalty Constructs in Adult Fitness Programs

Park, Se-Hyuk

doi:10.1080/00222216.1996.11949774

Cited by 140 publications

(111 citation statements)

References 44 publications

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“…A plethora of studies have shown that one of the best marketing strategies is to advance and promote visitors' loyalty to the respective service (Backman and Crompton, 1991;Backman and Shinew, 1994;Opperman, 1998;Park, 1996;Thomas, 2001;Wakefield and Sloan, 1995). One basis for the examination of consumer loyalty is that past research has suggested that it is more desirable, and much less expensive to retain current visitors than it is to seek new ones (Reichheld and Sasser, 1990;Thomas, 2001).…”

Section: Introductionmentioning

confidence: 99%

Reoperationalising the Loyalty Framework

Petrick

2005

Tourism and Hospitality Research

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The purpose of this study was to operationalise loyalty as a segmentation tool utilising both psychological and behavioural measures (as suggested by Backman, 1988), while recognising the vast differences between the types of loyalty possible by acknowledging the differences between first time visitors and actual ‘loyal’ visitors (as suggested by Opperman, 2000). Secondary purposes of the study included the identification of differences between the segments derived. The proposed framework identified an easy to utilise, and effective segmentation tool. It was also revealed that the proposed framework can be very useful for segmenting cruise passengers into distinct homogeneous groups. Specific managerial implications are discussed.

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Section: Introductionmentioning

confidence: 99%

Reoperationalising the Loyalty Framework

Petrick

2005

Tourism and Hospitality Research

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“…Üniversite öğrencileri üzerinde yürütülen bir başka çalışmada, tüketici ilgileniminin ilgi, hedonik değer ve sembolik değer boyutlarının marka sadakati üzerinde pozitif bir etkisi saptanırken; risk önemi ve hata olasılığı boyutlarının herhangi bir anlamlı etkisi saptanamamıştır (Hanzaee vd., 2011). Yetişkin fitness programı katılımcıları üzerinde yürütülen bir başka çalışmada ise, her ne kadar ilgilenimin sadakat üzerindeki etkisi incelenmemiş olsa da, bu iki değişken arasında pozitif bir korelâsyon bulunmuştur (Park, 1996). Prayag ve Ryan (2012) tarafından yapılan bir araştırmada ise, Mauritius adasındaki otellerde konaklayan ziyaretçilerin bu deneyimlerine yönelik kişisel ilgilenimlerinin sadakatin boyutları olan yeniden ziyaret etme ve başkalarına tavsiye etme üzerinde bir etkisi saptanamamıştır.…”

Section: Tüketici İlgilenimi Ve Marka Sadakati Arasındaki İlişkilerunclassified

The Effect of Consumer Involvement on Brand Loyalty: A Study on Smart Phone Products

Özbek¹,

Külahli²

2016

Pressacademia

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The main aim of this study is to reveal the effect of consumers' product involvement levels on their brand loyalty in terms of smart phones. Another purpose of this study is to detect whether this predicted effect differ based on gender. In order to achieve this goal, a research was implemented by using face to face survey method on 665 Balıkesir University Burhaniye School of Applied Science students who are determined with convenience sampling method. The reason of using this sample is the anticipation of that university students' consciousness and involvement levels about smart phones might be higher than other populations. In order to determine consumer involvement level, Consumer Involvement Profiles (CIP), which is developed by Kapferer and Laurent (1985) and one of commonly us ed scales in consumer involvement researches, was used. As for brand loyalty, a 6-item scale that developed by Zeithaml, Berry, and Parasuraman (1996) as five items and one dimension, and then, adapted by Lam, Shankar, Erramilli, and Murthy (2004) as two dimensions (repurchase/ patronage and recommendation) by adding one item to repurchase/ patronage dimension, was used. The research results demonstrate that symbolic value, risk probability, and hedonic value dimensions of consumer involvement have effects on repur chase/ patronage dimension of brand loyalty. In addition, the results support that interest, symbolic value, risk probability, and hedonic value dimensions of consumer involvement have effects on recommendation dimension of brand loyalty. When these results evaluated fr om the point of gender, some different findings were obtained. With reference to these results, the findings were interpreted and the study was concluded with suggestions to researchers and managers.Keywords: Consumer involvement, brand loyalty, consumer involvementpProfiles, smart phone. JEL Classification: M30, M31. TÜKETİCİ İLGİLENİMİNİN MARKA SADAKATİ ÜZERİNDEKİ ETKİSİ: AKILLI TELEFON ÜRÜNÜ TEMELİNDE BİR ARAŞTIRMA ÖZETBu araştırmanın temel amacı, tüketicilerin ürün ilgilenim düzeylerinin marka sadakati üzerindeki etkisini akıllı telefon ürünü özelinde ortaya koymaktır. Araştırmanın bir diğer amacı ise, öngörülen bu etkinin cinsiyete göre değişip değişmediğini tespit etmektir. Bu amaçlara ulaşmak için, Balıkesir Üniversitesi Burhaniye Uygulamalı Bilimler Yüksekokulu öğrencileri arasından kolayda örnekleme yöntemi ile araştırmaya dâhil edilen 665 öğrenci üzerinde yüz yüze anket yöntemiyle bir uygulama gerçekleştirilmiştir. Araştırmada bu kitlenin kullanılmasının nedeni, üniversite öğrencilerinin akıllı telefon ürününe yönelik bilinç ve ilgilenim düzeyinin diğer kitlelerden daha yüksek olacağı beklentisidir. Araştırmada tüketici ilgilenim düzeylerinin belirlenmesinde Kapferer ve Laurent tarafından (1985) geliştirilen ve tüketici ilgilenimi araştırmalarında yaygın olarak kullanılan ölçeklerden biri olan Tüketici İlgilenim Profili (Consumer Involvement Profiles, CIP) kullanılmıştır. Marka sadakatini ölçmek için ise, Zeithaml, Berry ve Parasuraman (1...

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“…La revisión de la literatura relacionada a las variables de implicación y lealtad he permitido encontrar estudios que confirman la existencia de una relación entre ambas (Assael, 1984;Shamir, 1988;Park, 1996). La premisa central de los trabajos revisados plantea que la relación entre la implicación con un producto y la lealtad del consumidor es directa y positiva, ya que aquellos consumidores que se encuentran más implicados con una categoría de producto, servicio o marca en particular son más comprometidos y más leales (Taylor, 1983;Argus et al 2004).…”

Section: Lealtad Del Consumidor E Implicaciónunclassified

“…Los resultados de este estudio extienden los hallazgos de investigaciones anteriores realizadas con productos y servicios (Park, 1996;Quester y Lim, 2003;Pérez, 2006) en las cuales se verificaba la influencia de la implicación con el producto en la lealtad hacia la marca, pero esta vez en el ámbito del patrocinio deportivo.…”

Section: Conclusiones Limitaciones Y Futuras Líneas De Investigaciónunclassified

Sports sponsorship: spectator's involvement and the effects on the identification and loyalty

Díaz¹,

Herrera²,

Parreño³

2012

cuadernosgestion

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Sports sponsorship has increased notably during the last years being used by brands not only as a key tool of their marketing communications but even their market positioning. This research analyzes the influence of sports spectator’s involvement to motorcycling –specifically MotoGP- in identification and loyalty to their favourite pilot. The ability of managers to generate profits from stakeholders such as sponsors and the media is directly related to size and loyal viewers identified an athlete or team, hence the importance in this area of these variables. A cross-sectional empirical research, based on the literature on consumer involvement and its relationship to loyalty and identification, providing a basis for contrast, by using technical analysis of covariance structures, the proposed theoretical model. Study results reveal that consumer involvement with a sport direct influence, both positively and significantly in their identification as their loyalty to their favourite pilot. Managerial implications of the findings and future research areas are also discussed.

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Relationships Between Involvement and Attitudinal Loyalty Constructs in Adult Fitness Programs

Cited by 140 publications

References 44 publications

Reoperationalising the Loyalty Framework

Reoperationalising the Loyalty Framework

The Effect of Consumer Involvement on Brand Loyalty: A Study on Smart Phone Products

Sports sponsorship: spectator's involvement and the effects on the identification and loyalty

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