Rekonstruksi Stereotip Negatif Etnik Melayu

Abstract

Negative stereotypes attached to Melayu ethnic groups are used to assess members of the groups. The reform era gives spaces for the local ethnic groups to carry out certain strategic positions in the local government or in the community. It gives them opportunity to reconstruct stereotypes attached to them. This research is to describe how the leaders of Melayu face the negative stereotypes and change them into positive ones. A qualitative approach and phenomenology research design are the most suitable research methods to find the research objectives. Data were collected through in depth interviews and observation. It was found out that negative stereotypes are the incomprehensibility of immigrants to Melayu ethnic groups. Their efforts to face up negative stereotypes are implemented to boost up the positive status of the groups. This is very important because Melayu ethnic groups have been given large opportunities to hold strategic positions in local government of Pekanbaru Riau.

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“…Hal ini berlaku kerana pemerintahan Orde Baru melakukan homogenisasi budaya yang mengarah pada Jawanisasi. Akibatnya identiti Melayu menjadi terpinggir (Alfarabi et al, 2019).…”

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“…Two new forms of postreformation Malay identification are Muslim Malay and state child Malay. This meaning aims to reposition the position of the Malay community in the socio-political system in Riau (Alfarabi et al, 2019b). In essence, the portrait of the use of a post-reform Malay identity in the gubernatorial elections in Riau Province shows that the existence of the Malay elite is strategic in gaining political support (Asrinaldi & Azwar, 2018).…”