Redefining B2B relationship marketing: Insight from postmodern Alibaba

Cockayne, David

doi:10.1362/147539216x14594362873497

Cited by 16 publications

(4 citation statements)

References 71 publications

(103 reference statements)

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“…For sellers, long-term relationships can translate into repeat purchases, increased sales, referrals, and support. Meanwhile, for customers, it reduces the need to seek new information and minimizes the potential risk associated with purchasing unfamiliar products or services (Cockayne, 2016).…”

Section: The Fundamentals and Importance Of Relationship Marketingmentioning

confidence: 99%

The potential of AI tools in formal education

Vrabec,

Zubková

2023

Media &Amp; Marketing Identity

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The paper deals with the use of Artificial Intelligence (AI) tools in formal education. The first part of the paper presents a theoretical framework, defining key concepts and examining the current state of AI use in education in Slovakia and other countries. This analysis provides a deeper insight into current trends and challenges in the implementation of AI in educational processes. The second part of the article focuses on a systematic search for AI tools that have the potential to be used in the educational process. The given tools are subjected to a content analysis to assess their applicability and benefits in the educational context. The results of this paper have the potential to contribute significantly to a better understanding of the benefits of AI in the context of formal education. It can also be used as a basis for developing effective strategies for implementing AI in educational processes and enriching research using advanced technologies in pedagogy.

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Section: The Fundamentals and Importance Of Relationship Marketingmentioning

confidence: 99%

The potential of AI tools in formal education

Vrabec,

Zubková

2023

Media &Amp; Marketing Identity

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“…Through its "Community of Friends Model" (Cockayne, 2016), sophisticated ecommerce and cloud computing ecosystem, and the now established Alibaba Sports Group (or Alisports) Alibaba also has a central role to play in the transformation of China's sports industry through the use of Internet-based digital technologies. Like Wanda their efforts sit at the intersection of performance and consumption, supporting football and sports business and athletic development.…”

Section: A Wandaful Future?mentioning

confidence: 99%

Chinese Football – From a State-Led Past to a Digital Future

Cockayne

Chadwick

Sullivan

2021

Journal of Global Sport Management

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Following the 2014 announcement of Xi Jingping's vision for China to create a domestic sport economy worth $800þ million by 2025, discussion has arisen around how this might be achieved, who the key players in this industry are, and what the broader geo-politic effects might be for China, and the rest of the World. Of particular focus has been the investment and efforts levied specifically toward football. This special issue brings together a selection of the more recent empirical and conceptual studies concerned with China and football. This initial paper is presented as a contextual precursor to the five papers representing our special issue. Collectively, these papers draw on a variety of methodologies, and consider debates around China and football from micro, meso and more macro perspectives. We believe the research presented in this issue provides a rich and diverse source of learning for researchers and practitioners interested in the nature and effect of China's footballing vision.

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“…They collaborate, or 'activate' to better achieve common goals with clubs, fans and broadcasters. 11 Collectively these actors morph between the roles of consumer and producer as they engage in social and economic activities directed towards value creation. 12 This value creation has the potential to satisfy both economic interests and social concerns.…”

Section: Football Worldsmentioning

confidence: 99%

Football Worlds: business and networks during COVID-19

et al. 2020

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The structure of football can also be conceived as a form of ecosystem, or even a social world, constructed through a network of individuals, within a division of labour, that interact under a set of specific conventions. In this commentary we describe that socially constructed world-Football World. The nature of this structural world makes network theory an appealing framework to explore processes of the football ecosystem during COVID-19. While we focus on the English Premier League, notably this league is embedded within a European and international marketplace it offers relevance for the broader global football ecosystem. We proceed to explore this dynamic Football World by considering how the different collective forms-specifically fans, players and clubs-have been affected by COVID-19. We comment on the potential implications for the connective fabric of the broader network and what these observations mean for potential future research.

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Redefining B2B relationship marketing: Insight from postmodern Alibaba

Cited by 16 publications

References 71 publications

The potential of AI tools in formal education

The potential of AI tools in formal education

Chinese Football – From a State-Led Past to a Digital Future

Football Worlds: business and networks during COVID-19

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