“…The experience of using such a psychological method of developing the creative potential of the individual as modeling and its varieties: systemic, symbolic, spatial, metaphorical, role, self-modeling, has shown its effectiveness in finding optimal solutions, assessing options, vision, objects, objects from different sides. Students were invited to represent the system of images "I", "Idesigner", "Other", "World" by means of: a) artistic modeling, which is based primarily on emotional, subconscious and holistic vision of the final result of creativity, on the principle of "from general to partial", perception comes from the whole to more and more differentiated structures with the obligatory fixation of the new in the object, the situation, the relationship between the perceived external parameters of the design object; b) modeling of actual reality through images-metaphors (Kostyuchenko, 2020) as an effective tool of cognitive-creative process in rapid orientation in changing conditions, own adaptability, potentiality, stabilization, solving life and professional problems; c) realization of the dynamic nature of formation and development of own image "I-specialist" through presentation in the form of metaphorical image: own professional brand, professional purpose, resources of own professional growth, ways of own professional selfrealization, relations in professional environment, etc. where the process becomes important perception, ideas about the relevant qualities for the chosen profession, skills and abilities, about their own place in the profession, as well as the accumulation of various information about themselves as a specialist, forming a status-role position, ensures the emergence of the first self-assessment.…”