Creative Potential Development in the Structure of the Future Designer Professionalism

Abstract

Background: The problem of the designer's creative personality formation by effective remedies and methods of his affective, personal, social, and cognitive spheres development through his inclusion in artistic and design activity is relevant.The aim of the study: To determine the development features of the creative potential of the future designers' personalities. Methods: Analysis, synthesis, systematization, and generalization of theoretical principles on creative activity, conditions for the creative personality formation and creative abilities development, design as a synthesis of technique and art, formation of design education, professional education of future designers.Results: The creative potential within the framework of the activity approach and its components are defined as a set of properties of a particular character and intensity of interrelation, characterizing the extent of a person's ability to carry out the creative activity. The main features of design and artistic creativity, which make up the designer's professionalism and features of their identification in a professional occupation, are highlighted. The system of methods, techniques for the development of motivational-target, cognitive-content, and reflexive-creative components of the creative potential of future designers is presented. This system is aimed at awareness of the system of images "I (professional)-Others-World";