Recent trend of e-business in Canada

Orouji, Sara; Kafashan, Aynaz

doi:10.5267/j.ijdns.2017.1.002

Cited by 4 publications

(3 citation statements)

References 14 publications

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“…The results of data analysis shows that H5 is rejected, there is a negative and not significant influence on cost on the sustainability of MSMEs. This is in line with the research of (Orouji & Kafashan, 2017), which states that the sustainability of MSMEs requires spending on business activities, especially at the introductory stage, such as promotion and product development costs. The results of data analysis shows that H6 is accepted, there is a positive and significant influence between social media marketing on the sustainability MSMEs.…”

Section: Figure 1 the Structural Equation Modelling Calculationsupporting

confidence: 84%

The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period

Suariedewi

Adyatma

Wulandari

2022

JBMR

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The Covid-19 pandemic impacts small and medium enterprises (MSMEs) performance in production, marketing, and income, especially in Denpasar City. MSMEs experienced a decline in the level of demand and supply during the implementation of social distancing policies. The role of social media can help in the conditions of the Covid-19 pandemic. In this case, it can be said that social media can help the economy of MSMEs in business activities. This study aims to analyze the factors that use social media marketing, namely perceptions of ease of use, perceived usefulness, cost, and influence on MSMEs. The study was conducted on MSMEs owners in Denpasar City who sell food, beverages, services, and fashion. Data were collected utilizing research questionnaires which were distributed to 100 respondents. The data analysis technique used SEM-PLS (Structural Equation Modeling-Partial Least Square) with Smart PLS 3.0. The results showed that Perceived Usefulness had a positive and significant effect on social media marketing. Perceived Usefulness has a positive and significant effect on the SMEs sustainability. Perceived ease of use has a positive and significant effect on social media marketing. The cost has a positive and significant effect on social media marketing. Social media marketing has a positive effect on MSMEs. However, costs have no impact on MSMEs. Based on the results of the VAF test, social media marketing acts as a partial mediating variable between perceived Usefulness and perceived ease of use for MSMEs sustainability.

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Section: Figure 1 the Structural Equation Modelling Calculationsupporting

confidence: 84%

The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period

Suariedewi

Adyatma

Wulandari

2022

JBMR

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“…A preliminary work by Cassetta et al (2020) mentioned that engaged adoption of e-business information and communication technology (ICT) in a business company showed that companies investing in various platforms of ICT have a greater placement towards e-business, while the company cites handicaps in linked with cost and delivery acquaintance with lower e-business involvement. Additionally, Orouji and Kafashan (2017) remarked that companies with many advantages over time report, including providing affordable costs and reaching new customers, tend to have higher e-business operations.…”

Section: Cost (Cos)mentioning

confidence: 99%

The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

Patma

Wardana

Wibowo

et al. 2021

Cogent Business & Management

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The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial least squares structural equation modeling to obtain a deep understanding of this phenomenon. The research was incorporated with small and businesses in East Java Provincial in Indonesia employing an online questionnaire. The findings show that the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs' sustainability. However, the cost variable failed in demonstrating the implementation of social media marketing by SMEs. This work strongly suggests that the adoption of internet/e-business technology and social media marketing successfully explains the mediating role between variables. Despite this work solely conducted in East Java, this research is the initial phase in a study associated with SMEs' sustainability in the Covid-19 pandemic in Indonesia.

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“…Using social media has benefited the efficiency of many businesses (Kraus et al ., 2019) as young SMEs have the ability to embrace it faster than corporations (Ojo et al ., 2019). This approach helps SMEs to achieve their business goals and profits (Sunday and Vera, 2018), giving them a cost advantage over other companies by promoting sustainability through the use of social media while maintaining costs, targeting new audiences and accomplishing businesses goals (Orouji and Kafashan, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

The portrayal of SME leaders in Kuwait on SDG 12

Al-Muzaini

2023

MSAR

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PurposeThe authors have recently been seeing a rising trend towards sustainability and innovation among small- and medium-sized enterprises (SMEs) in Kuwait, especially through the use of the Sustainable Development Goals (SDGs) that were introduced by United Nations in 2015. In Kuwait, corporations such as Zain and NBK have already implemented the SDGs as part of their main objective to create a better future for their companies. This research attempts to explore the reasons why entrepreneurs in SMEs are implementing the SDGs and specifically goal number 12 (SDG 12).Design/methodology/approachWith this research drawing on a qualitative approach, a sample of 20 participants who operated at the executive level of the SMEs were chosen randomly using the “snowball” sampling from different industries, including the food and beverage and beauty and service sectors, and were interviewed.FindingsThe results revealed that most SMEs in Kuwait are considering their approach to sustainability. Although these SMEs are following a global trend, the Kuwait government does not support them in adopting sustainability rules and regulations.Practical implicationsThis research contributes to the existing literature by presenting new knowledge about SMEs in Kuwait implementing the SDGs. It also makes an empirical contribution to the SME and entrepreneurship literature by exploring the reasons for adopting these goals. This study is one of very few that have explored the SDGs in Kuwait, and it can provide grounds for future research on SMEs' adoption in Kuwait of future SGDs. Recommendations and future directions are presented.Originality/valueThe findings add to the empirical literature by revealing the reasons why entrepreneurs in SMEs are implementing SDG 12. Furthermore, the findings will open doors for future research in this field.

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Recent trend of e-business in Canada

Cited by 4 publications

References 14 publications

The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period

The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period

The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

The portrayal of SME leaders in Kuwait on SDG 12

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