Abstract:PurposeThe authors have recently been seeing a rising trend towards sustainability and innovation among small- and medium-sized enterprises (SMEs) in Kuwait, especially through the use of the Sustainable Development Goals (SDGs) that were introduced by United Nations in 2015. In Kuwait, corporations such as Zain and NBK have already implemented the SDGs as part of their main objective to create a better future for their companies. This research attempts to explore the reasons why entrepreneurs in SMEs are impl… Show more
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