Readiness for ICT Based B2C Information Flow – Case Study of the Hungarian Food Sector

Abstract

The complexity of information flow and cooperation among enterprises operating in a supply chain is growing. This process has a significant impact on the economy and the objective is that both traditional and new ICT (Information and Communication Technology) solutions meet the pressing needs for more efficient business processes. The current paper focuses on enterprises belonging to the food supply chain and analyses some indicators supporting the information flow within the company and with partners (being either a partner enterprise or the final consumer). Our Institute has prepared a survey to examine the ICT usage and attitude by enterprises operating in the agri-food sector. The importance of business processes supportable by ICT had to be assessed by companies. In this study we evaluated the importance of some ICT indicators supporting information flow in the chain. The main objective of the current article is to determine the difference between food enterprises divided by different grouping factors regarding their evaluation of the chosen indicators. In our opinion, competitive advantage may be reached using ICT solutions for widening and maintaining relations through a more effective information flow with partners and consumers.

Application of smart visualisation in the analysis of Hungarian Agriculture ICT

“…The sample was selected by stratified random sampling based on statistics from the Hungarian Central Statistical Office (HCSO). Based on the previous research activity of our institute (Fuezesi et al, 2016, Botos et al, 2020, we selected the fruit, vegetable, dairy and meat sectors. A total of 200 questionnaires were recruited for this study.…”

Building aware and unaware consumers’ trust towards family business: Evidence from Poland

“…FB identity is understood as a firm self-concept, embracing the idiosyncratic attributes resulting from kin-ownership (Nikodemska-Wolowik, 2006;Botero et al 2013;Blombäck & Ramírez-Pasillas, 2012). Concerning market communication, explicit signals are more effective than indirect messages (Hartnett et al, 2016), furthermore, the possibilities of their effective usage increase significantly in terms of intensive ICT development (Bilan, Mishchuk, Samoliuk, & Grishnova, 2019;Janšto, Polakovič, Hennyeyová, & Slováková, 2019;Botos, Szilágyi, Felföldi, & Tóth, 2020;). According to Zanon et al (2019), a large number of FBs worldwide explicitly communicate their family status to stakeholders, but there are countries like Poland, in which consumers are not always able to identify themselves as familyowned.…”

Impact of coronavirus disease (COVID-19) on food security: bibliometric analysis and empirical evidence

“…Moreover, in recent years, the level of economic security of the country and its components (in particular, food security) increasingly depends on the processes of digitalization and technological development (Botos et al, 2020;Chee and Karhulahti, 2020;Lopez and Alcaide, 2020;Nagy et al, 2020;Sawangchai et al, 2020;Winiarski et al, 2021;Yarovenko et al, 2021). In particular, the ability to order food delivery and remote catering made it possible to mitigate severe threats to food security during the acute phase of the COVID-19 pandemic (Castillo-Vergara et al, 2021;Jasińska-Biliczak, 2022).…”