The paper concerns the importance of the trend of mass customization in building the competitive advantage of companies in the door joinery sector in Poland. Its purpose is an attempt at assessing the effects of mass customization carried out on a newly designed TechnoPORTA technological line for automated door production on the basis of an analysis of selected technical and economic indexes related to manufacturing costs. The basis for the calculation of these indexes was the value of material and labor costs and the projected production value in relation to eleven selected types of industrial doors. Based on the analysis of technical and economic indexes, it can be concluded that the introduction of the concept of mass customization will reduce gross costs of manufactured products which, with the assumed level of sales, will translate into annual profit. The results obtained allow for optimistic conclusions about the possibility of building the long-term competitive advantage of door manufacturers.

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ObjectiveThe purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.MethodsThe research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh.Key findingsThe majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media.OriginalityThis study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.

Aim. Presentation of quality of life of post-stroke patients treated in the Neurology Ward of the District Specialist Hospital. Material and methods. The research covered 80 patients after stroke, treated in the Neurology Ward of the District Specialist Hospital. The study used the diagnostic survey method, the questionnaire technique and the standardized research tool: the Polish version of the Stroke-Specific Quality of Life Scale (SS-QOL), authored by Williams et al. The scale comprised 12 subscales and an overall result, all of which ranged between 1 and 5 points. Higher scores corresponded to higher quality of life. Differences between the variables were verified with nonparametric tests. The significance level was established at p<0.05. Results. Quality of life of post-stroke patients treated in the Neurology Ward of the District Specialist Hospital was at the level of 2.64, that is below the average established in the middle of the 1-5 scale. The overall quality of life was higher among women (3.02) than among men (2.39). Patients after ischemic stroke had significantly higher quality of life (at the level of 2.83) than patients after hemorrhagic stroke (at 2.23). Conclusions. The problem of patients after stroke is not only limitation of mobility due to paresis. Identification of bio-psycho-social disorders and help in overcoming them can radically change the patient’s situation. The assessment of quality of life is an indispensable task because it enables evaluation of the patient’s condition, not only in terms of effectiveness of therapy, but above all, in terms of a possibility for improvement of the patient’s quality of functioning, in the mental and social aspects.

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The attractiveness of young consumer segments from the perspective of family enterprises (FE) is in question. Although young buyers' mindset toward FE is generally positive, there are certain trends in their behaviour which need to be recognised by FE. Moreover, there is little research on the existing and potential buyers of goods offered by FE, and the theme of young consumers in this context has not been addressed in the literature. Thus, the major aim of this paper is to initiate a discussion about trends in young consumers' behaviour, considering the FE's perspective. The study focuses on explicit trends in behaviour which can be favourable to FE and those which require an inventive approach from FE. The findings come from contemporary trends analysis, latent participant observation, individual indepth interviews and a quantitative survey of a representative sample of 1091 buyers. The study identifies, inter alia, dynamics in young people's perception of family and posits that unduly conservative FE might be treated as relics of the past. These findings are critical for marketers' re-evaluation of current FE campaigns. With a better understanding of consumer perceptions of FE, marketing messages can be developed and evaluated for effectiveness in connecting with young consumers by understanding their latest trends and related perceptions of FE. Although FE may be considered inherently traditional, young consumers' current conceptualization of tradition in FE is critical for today's marketers. The specific contribution of this study is the recommendations it addresses to FE in Poland based on a framework of consumers' attitudes, beliefs, and values. These recommendations may be extended internationally, as youth have become much more aligned globally.

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The article presents results of critical theoretical and empirical analysis of cooperation between Polish enterprises based on two models: made by T. Ozawa and M.E. Porter, and followed by market research concerning opportunities to support cooperation of Polish enterprises. Polish companies seem to opt for confrontation as the main market strategy, basing on the development of one company while worsening the position of rivals at the same time. The aim of this paper is to show possibilities in supporting Polish companies to build their capabilities, as well as identifying barriers, in transition from confrontation to cooperation. The article is divided into four parts. In the first part, the stages of development of economy and enterprises in Europe are defined with reference to T. Ozawa model. The analysis covers the internationally recognised innovation indicators with regard to cooperation aspects. In the second part, the authors analyse the essence and forms of cooperation between companies. The third part of the paper concentrates on the market research of the support means available for Polish enterprises. In conclusion, a brief summary of the main findings was given, concerning the opportunities and barriers of institutional approach towards cooperation between Polish enterprises. In the paper, two types of research methods were used: methods of data collection and methods of organizing and processing information, especially methods of systems, cause and logical analysis of institutional support.