Ratings Analysis

Webster, James G.; Lichty, Lawrence W.; Phalen, Patricia F.

doi:10.4324/9781410617354

Cited by 96 publications

(30 citation statements)

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“…The size of the channels is relevant since it influences inter alia the viewer awareness of the programmes provided. Programmes broadcast on small channels have not the same chance to reach big audiences as programmes on big channels independent from content (Eastman and Ferguson, 2012; Webster et al, 2005). This is why we created a sample in which the share of programmes broadcast on big channels (>10% market share) is nearly equal among the different editorial concepts.…”

Section: Methodsmentioning

confidence: 99%

“…The explanation of the presence or absence of science programmes must also include the popularity of these programmes in European societies. This is especially relevant for the TV market that is driven by various audience measuring tools, the most important of which are daily television ratings derived from people-meters (Eastman and Ferguson, 2012; Koch-Gombert, 2010; Webster et al, 2005).…”

Section: Introductionmentioning

confidence: 99%

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Audience reach of science on television in 10 European countries: An analysis of people-meter data

Lehmkuhl¹,

Boyadjieva²,

Cunningham³

et al. 2014

Public Underst Sci

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Beginning with a differentiation of science programmes into five different editorial concepts, this article explores the audience reach of science on television in ten European countries with a special emphasis on young audiences aged between 14 and 29. In relation to the share of this age group in the entire population, science programmes in all countries reach a considerably smaller proportion of younger viewers. Specific preferences for science content on television do not seem to be relevant in explaining aggregated viewing behaviours especially of young audiences. Unlike all other segments, the young science viewer segment is almost intangible as an aggregated group, as a definable segment of a mass audience that can be targeted by science programme makers.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Audience reach of science on television in 10 European countries: An analysis of people-meter data

Lehmkuhl¹,

Boyadjieva²,

Cunningham³

et al. 2014

Public Underst Sci

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“…The more they seek ritualistic gratifications, the more they feel attached to a medium itself than to any particular content delivered by it (e.g. Rosenstein and Grant, 1997; Lometti and Addington, 1992; Webster et al , 2006; Webster and Wakshlag, 1983). Consistent with the argument, ritualistic television viewers watch television to relax, kill time, reinforce viewing habits, or feel secure with televisions on in the background (Rubin, 1984, 1993; Papacharissi and Mendelson, 2007; Rubin and Step, 1997).…”

Section: Literature Reviewmentioning

confidence: 99%

Love Internet, love online content

Pan

2013

Internet Research

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PurposeThis study aims to examine how information and social gratifications sought by Internet users affect their affinity for the Internet or for particular types of online content.Design/methodology/approachA survey was administered in Singapore to collect data. A correlation analysis, a paired‐sample t test, and hierarchical regression analyses are conducted to address the research questions and hypotheses.FindingsAffinity for the Internet and affinity for particular types of online content are correlated and distinct. Both relate positively to social gratifications. The passive social gratification of Internet access and the active pursuit of interactions exert similar impact on both types of affinity. Information affects neither after social gratifications are controlled.Practical implicationsConstant access to online contacts or quality online interaction may facilitate social gratifications, thereby boosting user affinity for the Internet or for particular types of online content. Online information should be presented interactively to attract and retain users. The selection of online content and applications should also be made easier to cultivate a loyal user market.Originality/valueThis study contributes to U&G theory by adapting a television‐based proposition to cyberspace, and examining the attitudinal effect of online social gratifications involving different levels of user activity.

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“…Due to lack of information or indifference, audiences may stay tuned to programmes that do not reflect their tastes as they might perceive them on other occasions, for instance, during a polling interview. 54 This interpretation is backed by the fact that postmodern audiences with multiple channel options are easily overwhelmed by the number of choices and tend to use television as a stopgap between other more pressing or meaningful activities. 55 In my assessment, this interpretation does not apply to German viewers in the era of public television.…”

Section: Graph 3 Average Ratings Of Zdf Programmes On Nazism By Topic In Comparison Tomentioning

confidence: 99%

“…Especially considering their limited options, the programmes watched by the viewers of public television are more accurately described as the least objectionable programmes they could find at any given point in time. 58 Therefore, we should not assume that the programmes precisely delineate the historical pain threshold of the audience. The programmes reflect their makers' informed assessment of public opinion, but in the high-stakes game of television, TV journalists were not likely to test the limits of historical taste.…”

Section: Graph 3 Average Ratings Of Zdf Programmes On Nazism By Topic In Comparison Tomentioning

confidence: 99%

Nazis, Viewers and Statistics: Television History, Television Audience Research and Collective Memory in West Germany

Kansteiner

2004

Journal of Contemporary History

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As the most important medium of memory, German television has refracted intellectual debates about the burden of the past and influenced the popular perception of nazism for generations of viewers since the 1960s. However, limited access to archives and intellectual prejudice have so far prevented a full appreciation of television’s role in the evolution of German collective memory. This article addresses this gap in the scholarship on contemporary Germany by taking a closer look at the historical coverage broadcast by the West German public television station ZDF between 1963 and 1993. In the course of our analysis the development of the contents of three decades of programming on the history of the Third Reich is linked to the available qualitative and quantitative television reception data for the same period. The evidence suggests that West German viewers were quite interested in the history of nazism and the second world war. With the exception of the mid-1970s there is no indication that the audience systematically avoided the historical coverage of the ZDF. But the data also indicates that this surprising willingness to engage with the burden of the past reflects significant changes in media content and political disposition. In the 1960s, television recycled the apologetic plot structures of West Germany’s postwar historical culture. As a result, the programmes all but ignored the Holocaust and provided a very schematic, self-serving image of the past for the benefit of viewers who had themselves experienced the Third Reich. In the 1980s a more complex and self-critical vision of the nazi past appeared on the screen and was appreciated by a more diverse audience, including a majority of viewers who shared no personal responsibility for the crimes of the regime. But even the improved programming of the 1980s for the most part avoided any direct confrontation with the perpetrators and bystanders of the ‘Final Solution’.

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Ratings Analysis

Cited by 96 publications

References 0 publications

Audience reach of science on television in 10 European countries: An analysis of people-meter data

Audience reach of science on television in 10 European countries: An analysis of people-meter data

Love Internet, love online content

Nazis, Viewers and Statistics: Television History, Television Audience Research and Collective Memory in West Germany

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