Love Internet, love online content

Pan, Jing; Fu, Wayne

doi:10.1108/intr-08-2012-0155

Cited by 39 publications

(7 citation statements)

References 74 publications

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“…Previous research on online and SNS environments proposes several dimensions to analyze U&G, depending on the context in which the research is conducted. Ji and Wayne Fu (2013) selected information, interaction and access to identify their influence on a given user’s affinity to the internet. Xu et al (2012) identified affection, coordination, immediate access and leisure.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Clothing brand purchase intention through SNS

Pujadas-Hostench

Palau‐Saumell

Forgas-Coll

et al. 2019

OIR

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Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), and the moderating effects of self-image congruity (SIC). Design/methodology/approach Data were collected from 1,003 followers of their favorite clothing brands’ SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1. Findings The results highlight the positive impact of U&G on attitude, SNS intentions and SNS use, and U&G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use. Practical implications This research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase. Originality/value This research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands’ SNS pages.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Clothing brand purchase intention through SNS

Pujadas-Hostench

Palau‐Saumell

Forgas-Coll

et al. 2019

OIR

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show abstract

“…Content affinity, the “perceived importance of and attachment to particular media content,” is crucial in driving over‐the‐top adoption (Ji & Wayne Fu, 2013). Content affinity is driven by an array of content‐related features and strategies, influencing consumer content choice decisions for various reasons.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions

Gupta,

Shrivastava,

Gupta‐Rawal

2023

Psychology and Marketing

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Around the globe, the trend of cutting cable cords in favor of over‐the‐top media platforms has been rising tremendously. Further, the influx of different content is disrupting media consumption behavior. Underpinning the choice theory, this study investigates the effect of the availability of content choices on over‐the‐top platforms on users' subscription intention. Insights from the triangulation of marketplace evidence and interviews reveal that the availability of content choices leads to the willingness to pay for the content, which further leads to the subscription intention. The conceptual framework suggests that content affinity, reviews, and recommendations play a moderating role in suggested relationships. The three experimental studies validate that the role of content choices on subscription intention is mediated by the higher willingness to pay for the content only in the absence of negative platform‐related reviews and recommendations. Further, this study presents content strategies and suggested matrices for practitioners and paves the way for academicians to explore digital adoptions using choice theory for future research.

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“…Seeking information has been identified as the most important reason for using the internet (Maddox, 1998). Huge database with multimedia content, sophisticated analysis and real time communications with more sources at a faster pace helps in information gratifications of internet users (Ji & Fu, 2013). Users with high information- seeking motives were found to hold favourable behaviour towards online advertising (Celebi, 2015).…”

Section: Theoretical Framework and Hypothesismentioning

confidence: 99%

Unboxing the Black Box: Demystifying the Impact of Consumers’ Psychological Motivations on Their Perception of Online Advertising

Singh¹,

Ahlluwalia²

2021

Vision: The Journal of Business Perspective

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In a quest to reap the potential of the internet as an advertising media, marketers are increasing the share of online advertising in their promotion mix. But very less is known about factors impacting the consumers’ perception of online advertising. Psychological factors play an important role in developing the consumers perception, the present study extends the concept in the domain of online advertising. For this, the present study has developed a hypothesized model containing two layers. Layer one consists of a conceptual framework based on the literature review and second layer comprised of testing the relationships between consumers psychological motivations and their perception of online advertising. For the purpose, information, convenience, entertainment and social interaction are considered as psychological motivations of using the internet. The consumers’ perception of online advertising has been measured in terms of information value, entertainment value, trustworthiness, offensiveness and incentives. A purposive survey was conducted in Delhi NCR and the data was analysed using SEM in SAS Proc Calis (9). The findings suggest that psychological motivations of using the internet significantly impact the consumers’ perception of online advertising.

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Love Internet, love online content

Cited by 39 publications

References 74 publications

Clothing brand purchase intention through SNS

Clothing brand purchase intention through SNS

More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions

Unboxing the Black Box: Demystifying the Impact of Consumers’ Psychological Motivations on Their Perception of Online Advertising

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