Ranking the criteria for sustainability of community-based rural homestay programmes from the perspective of the operators

Kasim, Maznah Mat; Ramli, Razamin; Kayat, Kalsom; Razak, Rafidah Abd

doi:10.1063/1.4937044

Cited by 10 publications

(6 citation statements)

References 3 publications

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“…Again, yet another study pertaining to a homestay program delves into the association between community participation, attitudes and sustainability (Amin and Ibrahim, 2016). Besides, Ramli et al (2015) analyze criteria for sustainability of the rural homestay programme in Malaysia and find that homestay operators should focus on ability and capacity, leadership as well as community resources to remain sustainable. Again, Kayat (2007) assess customer orientation amongst operators of rural homestays in Malaysia and come to the conclusion that though these respondents place a lot of emphasis on customer satisfaction, yet, they need to improve on their ability to understand the service quality expected by visitors.…”

Section: Rural Homestaysmentioning

confidence: 99%

“…Research pertaining to rural homestays has been undertaken mostly from the perspective of homestay operators and local communities (Gu and Wong, 2007;Psiran and Xiao, 2013), and sustainable community development, community-based tourism or sustainability issues (Acharya and Halpenny, 2012;Ramli et al, 2015;Othman et al, 2013;Thapa and Malini, 2017;Kimaiga and Kihima, 2018;Salleh et al, 2014;Anand et al, 2012). Some studies have addressed the visitor perspective with respect to tourist satisfaction (Hussin and Kunjuraman, 2013;Meimand et al, 2013;Ismail et al, 2016;Biswakarma, 2015;Ogucha et al, 2015), influences on accommodation choice (Ritthichairoek, 2017), perceptions of tourists (Mura, 2015;Jamal et al, 2011), motivations of tourists for choosing homestays (Agyeiwaah, 2013;Gunasekaran and Anandkumar, 2012) and influence of sociodemographic variables (Agyeiwaah et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

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Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Dey

Mathew

Chin

2020

IJCTHR

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Purpose Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay choice. The moderating role of need for uniqueness towards enhancing these relationships is also examined. Design/methodology/approach A survey of 201 Indian tourists who had visited rural homestays in the Uttarakhand state of India was conducted. Data were analyzed using SPSS and WarpPLS, based on structural equation modelling approach. Findings Results indicate that two destination attractiveness factors – (a) cultural and rural attractions and (b) destination location and transportation – have a significant association with rural homestay choice. Further, need for uniqueness enhances the relationship between natural attractions and choosing rural homestays. Originality/value Although there are several studies on rural homestays, there is scant research on the factors influencing the choice of rural homestays from a tourists’ perspective. Besides, studies on rural homestay tourism have not assessed the role of need for uniqueness in influencing such choices. The implications of the study for destination marketers, homestay operators and owners are discussed which would hopefully aid in attracting discerning tourists to the rural homestays to such regions.

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Section: Rural Homestaysmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Dey

Mathew

Chin

2020

IJCTHR

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“…Therefore, scholars have measured the performance of rural homestays by creating a performance system from the perspective of homestay operations and evaluating their environment, service quality, and family facilities [32]. Some studies have measured the abilities of rural homestays from the perspective of individual organizations or social factors [33]. Based on previous studies, this study defines the performance of rural homestay as, under certain resources, conditions and environments, the measurement and feedback of the degree and efficiency of operators to achieve their business objectives.…”

Section: The Performance Of Rural Homestaysmentioning

confidence: 99%

How Are Rural Homestays Achieving Sustainable Development in the Post-COVID-19 Period: Value Co-Creation by Operators, Tourists, and Government

Li,

Xia,

Wang

et al. 2024

Sustainability

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The mental fatigue of rural homestay operators is of great significance to their performance as well as the sustainability of the rural tourism industry. Mental fatigue is a state of mind caused by consistently demanding cognitive activities. The mental health of rural homestay operators has been severely hit during the COVID-19, and they are in urgent need of finding a path to recovery. Based on value co-creation theory, this paper explores how rural homestay operators’ mental fatigue affects their performance under the moderating effects of government support and tourists’ participation. We conducted a questionnaire survey in the 19 rural tourist destinations of Nanjing, China, and collected a total of 201 questionnaires from the homestay operators. The results reveal that the operators’ mental fatigue has a negative effect on the performance of rural homestays. What’s more, tourists’ participation could moderate the relationship between operators’ mental fatigue and their performance. Although the moderating effects of government support are not significant, they can influence operators’ performance directly and indirectly. Through the value co-creation of operators, tourists, and government with the aim of improving the performance value of the rural homestay co-creation process, the operators’ mental fatigue could be alleviated and their performance restored. These findings can help us explore the recovery mechanism of rural homestays and promote the sustainable development of rural tourism in the post-COVID-19 period.

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“…pointed out that homestay operators perceive leadership as a more predominant factor than community support in ensuring the performance of their homestays [40]. Ramli et al (2015) noted that leadership enhancement and improving ability as well as capacity can improve homestay business performance [41]. However, these studies only explore the impact of variables on homestay performance, but they cannot effectively evaluate or even compare homestay performance.…”

Section: Literature Review 21 Performance Of Homestaysmentioning

confidence: 99%

An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China

Peng

Jian-ji

et al. 2022

Sustainability

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Given the high importance of the performance of rural homestays to the local economy, this study aims to fill the gap in homestay performance research and make rural homestays more competitive and sustainable after the coronavirus disease epidemic (COVID-19). Integrating a consistent linguistic fuzzy preference relations-based analytic network process (CLFPR-based ANP) and a fuzzy technique for order performance by similarity to ideal solution (TOPSIS), this study constructs a comprehensive evaluation model of the performance of rural homestays and empirically analyzes homestay performance in Zhejiang. The results show the following: (1) Among the criteria’s weights by CLFPR-based ANP, homestay operation and management, service quality, and homestay geist and community co-prosperity should be given much more attention; the importance of factors regarding the environment and building of rural homestays is gradually weakening. (2) In light of ranking alternatives based on performance evaluation by fuzzy TOPSIS, the homestay with the optimal performance has been found, which practitioners can use as a benchmark. Therefore, the priorities of these criteria further deepen the understanding of the performance of rural homestays and underline the development direction for practitioners. Simultaneously, in terms of feasibility and reliability, the integrated approach comprises a beneficial attempt and becomes an effective evaluation tool for practitioners to improve effectiveness.

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Ranking the criteria for sustainability of community-based rural homestay programmes from the perspective of the operators

Cited by 10 publications

References 3 publications

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

How Are Rural Homestays Achieving Sustainable Development in the Post-COVID-19 Period: Value Co-Creation by Operators, Tourists, and Government

An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China

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