The objective of this work was to determine the physical and physicochemical characteristics of the peach cultivar Rubimel marketed in the city of Campina Grande (PB). To determine the physical properties, the following parameters were identified: mass, longitudinal diameter, transverse diameter, small diameter, volume, density and percentage of fruits. The physico-chemical characteristics were made in triplicate in the pulp and the peach peel, obtaining the values of water content, total titratable acidity, pH, total soluble solids (pulp), ratio, total sugars, reducers sugar and no reducers sugar, vitamin C and anthocyanins. Regarding the physical properties, the Rubimel peach presented 123.2 g, 4.7 cm, 4.7 cm, 4.3 cm, 129.8 mL, 1.0 g.mL-1 and 75.2% for the mass, diameter longitudinal diameter, transverse diameter, small diameter, volume, density and pulp yield, respectively. The physico-chemical characteristics showed that the pulp and the peel have a high water content, which makes the fruit perishable, low acidity, neutral pH, high total soluble solids content and a ratio of 38.4 (° Brix / SST) and sucrose as the predominant sugar in the peach pulp. The vitamin C is present in both pulp and in pell in considerable amounts. The pulp has a light reddish-yellow color, while the peel is light yellowish-red due to the presence of anthocyanins. The importance of this compound is due, in part, to the antioxidant action that it confers the fruit.