Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing

Lynch, James; Carver, Robert D.; Virgo, John Michael

doi:10.1300/j050v07n02_02

Cited by 19 publications

(8 citation statements)

References 3 publications

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“…The median values as a measure of central tendency of score and priority weight are theoretically preferable to the means because a true interval scale may not exist. 0.00000000097 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 24 LG22 0.00000000087 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 This preference is recommended by Lynch et al (1996) and also Martilla and James (1977).…”

Section: Dairy Supply Chain In Indonesiamentioning

confidence: 99%

Performance analysis and strategic planning of dairy supply chain in Indonesia

Susanty

Bakhtiar

Puspitasari

et al. 2018

IJPPM

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Purpose The purpose of this paper is to measure and evaluate the performance of the relationships between farmers, dairy cooperatives and industrial milk processors. Design/methodology/approach Data used in this study were primary data collected through personal interviews and closed questionnaires with 1–5 Likert scale. The sample consisted of the representative of the management of 12 dairy cooperatives located in Central Java Province, representative of the management of 12 dairy cooperatives located in West Java Province and some farmers who are members of those dairy cooperatives. This study uses balanced supply chain management scorecard for measuring the performance of dairy supply chain, importance-performance analysis (IPA) for identifying the indicators that are most in need of improvement, and strength, weakness, opportunity and threat (SWOT) analysis for formulating strategic planning. Findings The results of balanced supply chain management scorecard combined with IPA analysis showed that the performance relationship between farmers, dairy cooperatives and industrial milk processors in West Java Province is slightly better than that in Central Java Province. It can be seen from the average value of the score of indicator, the category of each indicator and the category of the performance index of each relationship. The major weakness of the relationship between dairy farmers, cooperatives and industrial milk processors in Central Java Province lies in the different perspective (no perspective is dominant), whereas that in West Java Province is dominated by the perspective of the customer. On the other hand, the major strength of the relationship in Central Java Province is dominated by the perspective of the customer, whereas that in West Java Province is dominated by the perspective of learning and growth. Research limitations/implications The limitation of this study is related to the number of the dairy cooperatives as the sample and the type of scale used to measure the performance of the relationships between farmers, dairy cooperatives and individual milk processors. So, the future research may replicate this study by surveying all the dairy cooperatives in Central Java and West Java Provinces. It may also enhance the measurement of the performance of the relationships by using a direct measure of each indicator in each perspective, rather than recording the management of dairy cooperative perceptions. Practical implications This research provides essential insights for the management of dairy cooperative in the context of strategic planning development. The research reveals that there is a different strategic planning for improving the performance of the relationship between dairy farmers, cooperatives and industrial milk processors in each province. It depends on the major weakness and strength of the relationships, and also, opportunity and threat faced by the dairy industry. One important thing, the management of dairy cooperative in both provinces should have strategic planning related to the use of machine milking by farmers to improve the milk quality. Social implications The research revealed that strategic planning could be built after analyzing the internal and external conditions carefully. It may encourage more dairy cooperatives to measure and analyze the internal and external conditions at the bottom of strategic planning of their business. Originality/value Although this research only used the balanced supply chain management scorecard and IPA analysis for measuring the performance, and SWOT analysis in formulating the strategic planning for improving the current performance, it will make a difference. First, instead of measuring the performance of dairy cooperatives, this research measured the performance of the relationships between dairy farmers, cooperatives and industrial milk processors. This way, the dairy cooperatives were only sources of data collection. Second, the investigation was quite complicated since the objects of the research were represented by the relationships between farmers, dairy cooperatives and industrial milk processors in Central Java Province and West Java Province.

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Section: Dairy Supply Chain In Indonesiamentioning

confidence: 99%

Performance analysis and strategic planning of dairy supply chain in Indonesia

Susanty

Bakhtiar

Puspitasari

et al. 2018

IJPPM

View full text Add to dashboard Cite

show abstract

“…However, it must be noted that median values obtained from the results of the questionnaires were used and not the midpoint of the range in the analysis of significance and satisfaction, as a measure of the intersection of the axes. This is because the global median values for the axes reveal the trend of the attributes (Lynch et al, 1996;Martilla & James, 1977). For our work, the cut-off lines calculated in all 7 areas are Me=3.5 for the satisfaction scale, and Me=4.1 for the significance scale.…”

Section: Resultsmentioning

confidence: 92%

Customer satisfaction and its measurement in fitness clubs of Warsaw

Gocłowska¹,

Piątkowska²,

Lenartowicz³

2019

Economics &Amp; Sociology

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Consumer satisfaction is an important issue in marketing research and consumer surveys. In the literature on the subject, there is a consensus among researchers regarding the requirement to design tools measuring consumer satisfaction for various industry sectors. Because of that, the authors of the article decided to design their own consumer satisfaction survey adapted for one of the biggest fitness club chain in Warsaw. An innovation of the designed tool is a comprehensive reference to the overall line of business of the fitness organization in accordance with the 7P theory for services, relating to marketing instruments used by organizations to influence the customer. The aim of this work is to present the methodology of designing and using the CSI (Customer Satisfaction Index) for companies providing fitness services. Designed approach can be universal for all fitness companies providing fitness services and it covers all 7 instruments of marketing mix. The methodology of measuring customer satisfaction seems to be adapted to the nature of customers of the fitness sector as well as small and medium enterprises dominating in this field. Measuring customer satisfaction makes it possible to take decisions and contributes to the quality of the services offered.JEL Classification: M31, I11, O10

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“…Our approach differs by establishing a quantifiable link between attributes, benefits, and choices by observing consumer trade-offs among these dimensions, reflecting their relative importance. Quadrant analysis and importance-performance analysis (e.g., Lynch, Carver, and Virgo 1996; Martilla and James 1977), as well as product attribute utility-based models (Gwin and Gwin 2003), provide similar insights by visualizing the correlation and disconnections between attribute importance and brand performance. However, our model does not require respondents to provide the weights that link attributes to perceptions one at a time.…”

Section: Discussion and Future Researchmentioning

confidence: 99%

A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning

Burke¹,

Eckert²,

Sethi³

2019

Journal of Marketing Research

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Previous research has demonstrated that consumers evaluate products according to their perceived benefits when making a choice. This article extends prior work by proposing a method that evaluates the degree to which multiple a priori defined benefits mediate product choices. The model is the first to consider process heterogeneity—that is, heterogeneity in how consumers perceive multiple attributes to positively or negatively affect multiple benefits simultaneously and the contribution of each benefit to product utility. The authors propose discrete choice experiments to holistically measure the link between attributes and benefits, as well as between attributes and choice, resulting in data that can be analyzed with a generalized probit model. The approach contributes to mediation research by offering an alternative method of handling multiple multinomial mediators and dichotomous outcome variables. An empirical illustration of bread choices shows how consumer judgments about health and value perceptions of products mediate purchase decisions. The authors demonstrate how the method can help managers (1) confirm and test existing knowledge about latent benefits, including whether they explain all the variation in choice, and (2) consider process heterogeneity to inform market segmentation strategies.

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Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing

Cited by 19 publications

References 3 publications

Performance analysis and strategic planning of dairy supply chain in Indonesia

Performance analysis and strategic planning of dairy supply chain in Indonesia

Customer satisfaction and its measurement in fitness clubs of Warsaw

A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning

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