“…E-service quality was measured by seven items (efficiency, reliability, fulfillment, privacy, responsiveness, compensation, and contact) taken from O'Neill et al, (2001), Parasurmanet al, (2005, and Zeithaml et al, (2001). Customers' satisfaction was measured using overall satisfaction, fulfillment or confirmation of expectations, and complaints, taken from Gocłowska et al, (2019), Kristensen et al, (2000) and Yüksel and Rimmington (1998). Whereas the measurement of customers' loyalty used four items taken from Anderson and Srinivasan (2003), Bayraktaret al, (2010), Cowartet al, (2008, Kim et al, (2016), Lewis and Soureli (2006), which were willingness to repurchase, willingness to make purchases outside the product line, willingness to recommend products or services to others and customers' resistance to competitors' services.…”