QR Codes in cultural heritage tourism: new communications technologies and future prospects in Naples and Warsaw

Solima, Ludovico; Izzo, Filomena

doi:10.1080/1743873x.2017.1337776

Cited by 32 publications

(15 citation statements)

References 14 publications

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“…Due to a push from the tourism sector, cultural tourism is generating changes in the adoption of AI tools considering that these technologies offer the ability to increase access to cultural institutions while also disseminating information about them (Solima and Izzo, 2018).…”

Section: Cultural Tourism and The Role Of Experience-based Technologi...mentioning

confidence: 99%

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Orea-Giner

Muñoz-Mazón

Villacé-Molinero

et al. 2022

JTF

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PurposeThe purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach.Design/methodology/approachThe research was conducted using a qualitative approach, which was based on the analysis of the contents obtained from two roundtable discussions with experts and cultural tourists and users. A thematic analysis using NVivo was done to the data obtained.FindingsFrom a futuristic Industry 5.0 approach, AI is considered to be more than a tool – it as an integral part of the entire experience. AI aids in connecting cultural institutions with users and is beneficial since it allows the institutions to get to know the users better and provide a more integrated and immersive experience. Furthermore, AI is critical in establishing a community and nurturing it daily.Originality/valueThe most important contribution of this research is the theoretical model focused on the user experience and AI application in services experiences of museums and cultural institutions from an Industry 5.0 approach. This model includes the visitors’ and managers’ points of view through the following dimensions: the pre-experience, experience and post-experience. This model is focused on human–AI coworking (HAIC) in museums and cultural institutions.

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Section: Cultural Tourism and The Role Of Experience-based Technologi...mentioning

confidence: 99%

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Orea-Giner

Muñoz-Mazón

Villacé-Molinero

et al. 2022

JTF

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show abstract

“…Narrative visualization of internal and external themes, whether in the form of text, illustrations, videos, graphics, is applied to the communication of thematic information to help users enhance the sense of participatory experience and the experience of culture. The case is applied to the experience design of traditional desserts according to the design framework proposed in the paper, which can be scanned by QR [26] code to enter the developed mobile application shown in [Fig. 4].…”

Section: Enhancement Of Experiencementioning

confidence: 99%

Visualization Design of Traditional Chinese Desserts for Post- 90s Consumers

Chen¹,

Lee²,

Younghwan³

et al. 2022

APJCRI

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The global market for traditional foods is a unique and challenging market. As the demand for goods and services from young consumers continues to grow, the customers continue to ignore traditional desserts. The visual design of a product enhances the communication of its product information, attracts the attention of the younger demographic, and improves the sluggish market situation. This study uses visualization theory to analyze narrative thematic design, promote multidisciplinary collaboration and integrate interactive technologies to enhance the experience of traditional desserts in the marketplace. The innovation of the narrative-design is reflected in the content and data of the study, which was conducted using a mixed methods. The process was undertaken via a mobile application with a questionnaire for post-90s participants to evaluate the satisfaction of the service interface. A sample of 171 questionnaires was then tested through SPSS software and the data generated was analyze quantitatively, along with policy recommendations from interviews with experts. The study results show narrative design approach can enhance the user's experience of interacting with each element, and the above feedback can be used as a reference for future visualization design. This study provides a framework for visual design to inform the narrative theme and help provide a sustainable service model for the traditional-industry in different regions.

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“…Els codis QR són una de les eines que els gestors turístics poden utilitzar per d'adaptar-se a les tendències d'ús d'Internet en el turisme. Internet ja no s'utilitza només per preparar la visita i per fer-ne un seguiment posterior (com ara les valoracions de serveis i equipaments o comparticions de fotografies); sinó que actualment és una eina usada també durant el viatge (Solima i Izzo, 2017). En aquest cas, els codis QR vehiculen l'ús d'Internet durant la visita.…”

Section: De Les Pedres a Les Persones: Quin éS El Codi Secret De Sarrià?unclassified

El patrimoni immaterial a través de propostes de mediació en ciutats turístiques: el cas del districte Sarrià-Sant Gervasi de Barcelona.

Salvador¹,

Calvet²

2019

THJ

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En nombroses ocasions, el patrimoni cultural immaterial pot ser indesxifrable per a les persones que el volen gaudir a causa de la seva intangibilitat. És per això que el present article pretén trencar amb aquesta barrera a través de tres propostes de mediació per a una ruta turístico-cultural al districte de Sarrià -Sant Gervasi (Barcelona). A més, també es busca descentralitzar l'activitat turística de la ciutat augmentant l'oferta cultural a zones menys centrificades. Concretament, l'itinerari té l'objectiu d'explicar la història d'aquest districte a través dels seus personatges més emblemàtics, destacant elements patrimonials, fets, curiositats i anècdotes del barri. Les tres propostes de mediació són: una visita teatralitzada on els participants són els actors, una visita amb codis QR a través dels quals es plantegen reptes als usuaris i una visita nocturna de terror que finalitza amb un escape room. Per acabar, es proposen futures línies de recerca vinculades per una banda a les ciutats i, per l'altra, a la proposta concreta. Paraules clau:Barcelona; itinerari turístic; mediació; patrimoni immaterial; posada en valor.

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QR Codes in cultural heritage tourism: new communications technologies and future prospects in Naples and Warsaw

Cited by 32 publications

References 14 publications

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Visualization Design of Traditional Chinese Desserts for Post- 90s Consumers

El patrimoni immaterial a través de propostes de mediació en ciutats turístiques: el cas del districte Sarrià-Sant Gervasi de Barcelona.

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