Visualization Design of Traditional Chinese Desserts for Post- 90s Consumers

Abstract

The global market for traditional foods is a unique and challenging market. As the demand for goods and services from young consumers continues to grow, the customers continue to ignore traditional desserts. The visual design of a product enhances the communication of its product information, attracts the attention of the younger demographic, and improves the sluggish market situation. This study uses visualization theory to analyze narrative thematic design, promote multidisciplinary collaboration and integrate interactive technologies to enhance the experience of traditional desserts in the marketplace. The innovation of the narrative-design is reflected in the content and data of the study, which was conducted using a mixed methods. The process was undertaken via a mobile application with a questionnaire for post-90s participants to evaluate the satisfaction of the service interface. A sample of 171 questionnaires was then tested through SPSS software and the data generated was analyze quantitatively, along with policy recommendations from interviews with experts. The study results show narrative design approach can enhance the user's experience of interacting with each element, and the above feedback can be used as a reference for future visualization design. This study provides a framework for visual design to inform the narrative theme and help provide a sustainable service model for the traditional-industry in different regions.