Purchase decision making and the increasing significance of family types

Tinson, Julie; Nancarrow, Clive; Brace, Ian

doi:10.1108/07363760810845408

Cited by 38 publications

(39 citation statements)

References 19 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…We did discover, however, that certain communication styles -consensual and pluralistic -are more popular among single single-parent families than in full families. This result is in line with Tinson et al (2008) and indicates that children living with single parents are more involved in purchase-related decision-makings.…”

Section: Discussionsupporting

confidence: 83%

See 1 more Smart Citation

Mother-child interactions in youth purchase decisions

Neulinger¹,

Zsótér²

2014

Society and Economy

View full text Add to dashboard Cite

HungaryThis study examines the impact of mother-child interactions on youth purchase decisions with a clear focus on dependent young adults living in the parental home. Two studies were carried out using both quantitative and qualitative approaches in order to understand the characteristics of young adults' purchase decision-making. In the first study, a survey was distributed among young adults, and in the second study, several short essays from pairs of young adults and their mothers were analysed. Findings suggest that mother-child communication has a significant impact on children's consumer decision-making style.Furthermore, these results draw particular attention to the laissez-faire communication style, which is relevant due to both its prevalence and its influence on youth decision-making. We also conclude that the product or service category is a critical consideration when the independence of young adults is evaluated in relation to their purchases.

show abstract

Section: Discussionsupporting

confidence: 83%

“…Tinson et al 2008, Thiagarajan et al 2009, Roberts et al 2004), however, this research was not conclusive in relation to the measured products/services. We did discover, however, that certain communication styles -consensual and pluralistic -are more popular among single single-parent families than in full families.…”

Section: Discussioncontrasting

confidence: 58%

Mother-child interactions in youth purchase decisions

Neulinger¹,

Zsótér²

2014

Society and Economy

View full text Add to dashboard Cite

show abstract

“…The mix of these elements makes it difficult to obtain accurate answers on consumption, e.g. food consumption, as the consumer can or will not be objective about this behaviour (Wang et al ., 2007; Tinson et al ., 2008). Still, the vast majority of consumer behaviour literature, not least the decision‐making literature, draws on self‐reporting to document what is purchased.…”

Section: Introductionmentioning

confidence: 99%

Self‐reporting vs. observation: some cautionary examples from parent/child food shopping behaviour

Gram

2010

Int J Consumer Studies

View full text Add to dashboard Cite

Most studies on decision‐making in relation to consumption are based on self‐reported behaviour. This approach assumes that consumers can account for their decision‐making processes. However, several studies show that consumers are not always aware of what happens when they purchase goods because of the role of habit and routines, or a lack of willingness to account accurately for their purchases. A clear example of this is family decision‐making about food shopping. It is well documented that parents know that their children influence what they buy in supermarkets but it is also found that parents and children do not agree on just how much influence children have. Thus, a gap exists in the knowledge about what is actually happening in this grey zone of grocery shopping which seemingly cannot be solved through retrospective data collection. Family shopping is neither a completely rational nor conscious process, which makes the use of self‐reported behaviour problematic. This study discusses the limits of survey and interview approaches to parents' and children's shopping decisions in comparison with observations. An observational study of parent/child supermarket shopping in Denmark is used to exemplify the strengths of observation. Findings show that both parents and children are juggling a number of roles and apply a range of negotiation strategies which can explain why it is hard to account for who decided what afterwards. The article concludes that mapping certain types of consumer actions calls for other methods than self‐reported behaviour.

show abstract

“…Income from the products designed for children and youth ranges in billions of dollars in the USA and pounds in the UK [8,13]. Here, we also must take into notice the income from the products not directly issued for children (e.g., clothing, drinks, toys, fast food, sweets, magazines, movies, music and computer software, breakfast cereals, family cars, computers, house, holidays) but in the purchase of which they have an important say [23][24][25][26][27]. That is the reason why many studies over the years paid attention to the consumer socialization of children and adolescents [28][29][30].…”

Section: Introductionmentioning

confidence: 99%

Children’s Consumer Behavior

Šramová¹

2017

Consumer Behavior - Practice Oriented Perspectives

View full text Add to dashboard Cite

Children's consumer behavior is a field that has lately been given attention by marketing, psychology, sociology, and pedagogy. The reason is the understanding that a child is an important part that has an influence on family's shopping. At the same time, there is a concern about the abuse of natural child naivety and trustfulness. That is why the experts turned their focus on the knowledge about child's cognitive development and all manners of consumer socialization and economic socialization. It is possible to accept protective measures to ensure the safety of the child consumer only when we know how the consumer develops. The chapter is therefore focused on these essential topics, and the research demonstrates the consumer and economic socialization of the children in preoperational period of the cognitive development from the perspective of the children and their parents.

show abstract

Purchase decision making and the increasing significance of family types

Cited by 38 publications

References 19 publications

Mother-child interactions in youth purchase decisions

Mother-child interactions in youth purchase decisions

Self‐reporting vs. observation: some cautionary examples from parent/child food shopping behaviour

Children’s Consumer Behavior

Contact Info

Product

Resources

About