Children’s Consumer Behavior

Abstract

Children's consumer behavior is a field that has lately been given attention by marketing, psychology, sociology, and pedagogy. The reason is the understanding that a child is an important part that has an influence on family's shopping. At the same time, there is a concern about the abuse of natural child naivety and trustfulness. That is why the experts turned their focus on the knowledge about child's cognitive development and all manners of consumer socialization and economic socialization. It is possible to accept protective measures to ensure the safety of the child consumer only when we know how the consumer develops. The chapter is therefore focused on these essential topics, and the research demonstrates the consumer and economic socialization of the children in preoperational period of the cognitive development from the perspective of the children and their parents.

That’s My Cue to Eat: A Systematic Review of the Persuasiveness of Front-of-Pack Cues on Food Packages for Children vs. Adults

“…Marketers recognize the power children and adolescents have to influence purchase decisions of their families. Parents often buy brands and products their children like or ask for [7,8]. Unfortunately, these are often the same energy-dense low-nutrient foods, hereafter referred to as non-core foods, advertised to them [9].…”

Online Shopping Behavior Pattern among School Children

“…The present study focuses on the school children who are now the most important decision maker while doing Shopping through Online. A Child is an important part that has an influence on family's shopping as mentioned by [6]. Children Awareness towards Online Shopping: [7] in his study, holds the views that children aged 8-11 and aged 12-15 were different in their behavior and perceptions of online shopping.…”

Design Considerations for Therapeutic Devices - An Investigation of Pre-Schoolers’ Preferences for an Artefact’s Basic Characteristics

“…Research in the study of emotions of children utilise Piaget's theory which explains children's cognitive development (Correia et al, 2012;Šramová, 2017;Yeh, Jewell and Zamudio, 2018). Piaget's theory states that children go through four increasingly adaptive stages and depending on the level they are, information is treated and categorised differently.…”