2014
DOI: 10.1556/socec.36.2014.3.4
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Mother-child interactions in youth purchase decisions

Abstract: HungaryThis study examines the impact of mother-child interactions on youth purchase decisions with a clear focus on dependent young adults living in the parental home. Two studies were carried out using both quantitative and qualitative approaches in order to understand the characteristics of young adults' purchase decision-making. In the first study, a survey was distributed among young adults, and in the second study, several short essays from pairs of young adults and their mothers were analysed. Findings … Show more

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Cited by 4 publications
(4 citation statements)
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“…For present-day interactions, parents’ financial knowledge and parent–child financial relationship are important components of financial socialization (Gudmunson & Danes, 2011). Furthermore, the trust that children have in their parents’ financial advice is an important component involved in financial decision-making (Neulinger & Zsótér, 2014) and motivation to comply to normative parental expectations (Shim et al, 2009). This is especially important as EAs may turn to their parents to seek financial advice only if they perceive they can be trusted.…”
mentioning
confidence: 99%
“…For present-day interactions, parents’ financial knowledge and parent–child financial relationship are important components of financial socialization (Gudmunson & Danes, 2011). Furthermore, the trust that children have in their parents’ financial advice is an important component involved in financial decision-making (Neulinger & Zsótér, 2014) and motivation to comply to normative parental expectations (Shim et al, 2009). This is especially important as EAs may turn to their parents to seek financial advice only if they perceive they can be trusted.…”
mentioning
confidence: 99%
“…Young people are one of the main segments for many products and services. For example, technological products such as Apple and Sony brands focus on the youth segment who grew up in an environment of technologies such as personal computers, the Internet and mobile technologies [33] Their skills in buying behavior are supported by their ability to use the technology [27] Thus, youth are knowledgeable [34], [35]. They have autonomous decisions in buying behavior [36] Studies also show that they can significantly influence family decision making [34], [37]- [40]…”
Section: Youths' Buying Behaviormentioning
confidence: 99%
“…Predominantly, past research has included the family characteristics as explanatory of the adolescent's influence on family purchase decisions (Kushwaha 2017, Watne et al 2014, Neulinger and Zsoter 2014, Kaur and Medury 2013, Shergill et al 2013). The family size was more frequent and recently considered a variable in the study of family buying decisions, with the authors pointing that the adolescent will have greater influence on purchases on larger families (Ahuja 1993, Ahuja andStinson 1993).…”
Section: Service Knowledgementioning
confidence: 99%