Public relations practice in private sector companies in Gabon

Oksiutycz, Anna; Enombo, Malory Pambault

doi:10.1016/j.pubrev.2011.03.011

Cited by 14 publications

(8 citation statements)

References 7 publications

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“…Their study suggested that although two-way communication (symmetrical and asymmetrical) is practiced, PR in Ghana is largely shaped by the personal influence and cultural interpreter models. Other scholars such as Kiambi (2012), Oskiutycz and Enombo (2011), and Anani-Bossman (2019) have made similar findings in Kenya, Gabon and Ghana respectively.…”

Section: Literature Reviewsupporting

confidence: 59%

“…The authors contend that most of the developments in public relations theories and research conducted are mainly from Western perspectives. In Africa, some attempts have been made to address this imbalance (Kiambi, 2012; Oksiutycz and Enombo, 2011, Thompson, 2018; Wu and Baah-Boakye, 2006, 2009). In Ghana, Thompson (2018), for instance, conducted a study on PR education in an emerging democracy.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Practitioners serve as facilitators by assisting organizations to align organizational objectives with the needs of stakeholders and different environmental situations. The applicability of the four principles in particular has been tested in a number of countries, including China, Singapore, South Korea, Gabon, Italy, and Kyrgystan (Oksiutycz and Enombo, 2011; Rhee, 2002; Turdubaeva, 2010; Valentini, 2013: Valentini and Sriramesh, 2014; Yue, 2016) with the results demonstrating that the four generic principles can be used to measure the level at which PR is practiced in different countries, that is, whether the practice is strategic. These four generic principles also formed the basis of the current research, in which the extent to which public relations was practiced strategically and whether it made contributions to strategic management were examined.…”

Section: Literature Reviewmentioning

confidence: 99%

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An exploration of strategic public relations management in Ghana

Anani-Bossman

2020

Public Relations Inquiry

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The study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and in-depth interviews were used to gather data from 108 respondents and 15 interviewees respectively. Findings show PR in Ghana is seldom managed strategically, is practiced more at the technician level than managerial, and is bound to cultural norms of the country.

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Section: Literature Reviewsupporting

confidence: 59%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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An exploration of strategic public relations management in Ghana

Anani-Bossman

2020

Public Relations Inquiry

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“…Similarly, Anani-Bossman (2021) and Anani-Bossman and Mudzanani (2020) found the two-way asymmetric/ symmetric as well as the presence of the personal influence model in Ghana. In Gabon, Oksiutycz and Enombo (2011) found public relations among private companies, especially multinational organisations, as being influenced by western models. In Nigeria, Ukonu et al (2018) identified public relations as following what they described as the British paternalistic model, or government influence model, which is tied to British colonial rule.…”

Section: Public Relations Practice and Scholarship In Africamentioning

confidence: 99%

Towards a framework for public relations scholarship and practice in Africa: a globalisation perspective

Anani-Bossman

Tandoh²

2022

CCIJ

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Purpose Much of public relations scholarship in the last three decades has been dominated by discussions about best practices. Theories developed over the years have often been based on western practices with little focus on emerging economies such as Africa. The growing call for a shift to a new system, especially from a non-western perspective has resulted in scholars examining public relations scholarship and practice in other jurisdictions, particularly in Asia. The onset of globalisation increased the scholarly discussion on public relations theorising, with culture playing a significant role in these discussions. This paper undertakes a review of the various discussions on public relations theorising due to globalisation and discusses its implications for public relations scholarship and practice in Africa.Design/methodology/approach The paper approaches the issue by examining relevant literature on globalisation and societal changes, public relations theorising, and the African worldview.Findings The paper concludes by proposing an African public relations framework that reflects the African worldview. The framework proposes that African public relations can be premised on four levels, humanist, relational, communalist, and strategic.Research limitations/implications This research is limited in the sense that the proposed framework has not been empirically tested for verification. It offers scholars the opportunity to empirically test it within the African setting.Practical implications The framework presents an opportunity for practitioners to review public relations practice within the African context.Originality/value The paper's originality is premised on the development of a public relations framework premised on African social values.

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“…Halkla ilişkilerin gelişimi ve uygulamalarını açıklamaya çalışan araştırmaların sayısı özellikle Anglo-Sakson olmayan içeriklerde sınırlıdır fakat gelişmektedir (Arceo, 2004;Lim, Goh, & Sriramesh, 2005;Oksiutycz & Enombo, 2011;Rhee, 2002). Dünyanın bir çok yerinde halkla ilişkilerin uygulanışı sadece teknik olmaktan pazarlama ve reklam gibi stratejik yönetim fonksiyonu olmaya kademeli olarak ilerlemektedir (Sriramesh &Vercic, 2009).…”

Section: Giriģunclassified

To be, or not to be: Paradoxes in strategic public relations in Italy

Valentini

Sriramesh

2014

Public Relations Review

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Public relations practice in private sector companies in Gabon

Cited by 14 publications

References 7 publications

An exploration of strategic public relations management in Ghana

An exploration of strategic public relations management in Ghana

Towards a framework for public relations scholarship and practice in Africa: a globalisation perspective

To be, or not to be: Paradoxes in strategic public relations in Italy

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