This study identifies the factors affecting the adoption and use of mobile safety applications by the young generation in South Africa.Method: A quantitative study by using a multiscale questionnaire was conducted among 203 tertiary students in Johannesburg, South Africa. Purposive, heterogeneous sampling was used in the study. An exploratory factor analysis was conducted to identify latent factors within the data.Results: Results reveal that the majority of the respondents are not aware of any safety apps, but that they would use personal safety apps that are free, meet their daily needs and are recommended by peers. The key factors influencing the adoption of safety apps by college students in Johannesburg are credibility of the app, perceived utility of the app and safety experience.
Conclusion:Despite a high penetration of the South African Market by smart devices, the propensity of millennials to use technology in everyday life and high concern for personal safety, only 15% of respondents have adopted personal safety apps.
The need to bridge the gap between theory and praxis has necessitated the inclusion of contextbased knowledge in university education that reflects the complexity of real life and grapples meaningfully with real world challenges. This has led to the inclusion of authentic learning practices in curricula and an application of new teaching methods to achieve high quality learning, characterised by relevance to students and their future work environments. This article discusses the action research which became a fundation for developing an applied module for a new Strategic Communication degree at a South African university. The objective of the project was to ensure that the course provides relevant skills and competencies, creates opportunities for the application of disciplinary knowledge within a social context and enhances the student's learning experience by using project-based teaching. This reflective process culminated in the development of a curriculum for the applied second year modules in the BA Strategic Communication degree.
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