To be, or not to be: Paradoxes in strategic public relations in Italy

Valentini, Chiara; Sriramesh, Krishnamurthy

doi:10.1016/j.pubrev.2013.11.020

Cited by 10 publications

(7 citation statements)

References 11 publications

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“…Practitioners serve as facilitators by assisting organizations to align organizational objectives with the needs of stakeholders and different environmental situations. The applicability of the four principles in particular has been tested in a number of countries, including China, Singapore, South Korea, Gabon, Italy, and Kyrgystan (Oksiutycz and Enombo, 2011; Rhee, 2002; Turdubaeva, 2010; Valentini, 2013: Valentini and Sriramesh, 2014; Yue, 2016) with the results demonstrating that the four generic principles can be used to measure the level at which PR is practiced in different countries, that is, whether the practice is strategic. These four generic principles also formed the basis of the current research, in which the extent to which public relations was practiced strategically and whether it made contributions to strategic management were examined.…”

Section: Literature Reviewmentioning

confidence: 99%

An exploration of strategic public relations management in Ghana

Anani-Bossman

2020

Public Relations Inquiry

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The study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and in-depth interviews were used to gather data from 108 respondents and 15 interviewees respectively. Findings show PR in Ghana is seldom managed strategically, is practiced more at the technician level than managerial, and is bound to cultural norms of the country.

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Section: Literature Reviewmentioning

confidence: 99%

An exploration of strategic public relations management in Ghana

Anani-Bossman

2020

Public Relations Inquiry

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“…Indeed, within the Italian public sector, public relations activities show a poor practice of symmetrical interactions. Most of the main communication effort consists in publicity of public services and promotion of local events, rather than fostering a dialogic communication engaging with different publics (Valentini, 2013;Valentini & Sriramesh, 2014). Further research is needed to better investigate this topic from the public sector practitioner's point of view.…”

Section: Discussionmentioning

confidence: 99%

Listening to digital publics. Investigating citizens’ voices and engagement within Italian municipalities’ Facebook Pages

Lovari

Parisi

2015

Public Relations Review

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“…This included in-house and agency/consultancy practitioners in the private sector. To estimate the population, we referred to previous studies on the profession in Italy (Valentini, 2013; Valentini and Sriramesh, 2014), which were based on samples of 300–400 responses. We used email to reach out for participation, collaborating with prominent Italian professional associations like FERPI , the Italian Public Communication Association and Assocomunicatori .…”

Section: Methodsmentioning

confidence: 99%

Forms and strategies of personal influence in “public” relations practices: evidence from Italy

Valentini,

Sriramesh

2024

CCIJ

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PurposePersonal influence is one of the most powerful strategies to influence publics’ behaviours. Yet, there is scant attention on how personal influence is leveraged for different public relations purposes in different cultural contexts. This study empirically investigates the presence and use of personal influence among Italian public relations professionals.Design/methodology/approachA survey was conducted through a self-administrated, web-based questionnaire and was developed from earlier studies investigating personal influence in public relations literature. Survey participants included public relations professionals across public, non-profit and private sectors.FindingsThe findings empirically show the presence and regular use of personal influence by professionals from all sectors to cultivate interpersonal relationships. Personal influence is considered a personal resource and used to leverage own influencing power. The findings also document four major manifestations of personal influence, which were named: relational closeness strategy, engagement strategy, expertise strategy and added value strategy.Practical implicationsThis study enhances our understanding of personal influence in a specific cultural context and offers strategic insights for international professionals seeking to leverage influence in the socio-political environment of Italy. It also offers elements to improve public relations education and training.Originality/valueThe study offers some preliminary understandings of how Italian professionals leverage their personal influence in their daily public relations activities contributing with empirical evidence to the body of knowledge in public relations.

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To be, or not to be: Paradoxes in strategic public relations in Italy

Cited by 10 publications

References 11 publications

An exploration of strategic public relations management in Ghana

An exploration of strategic public relations management in Ghana

Listening to digital publics. Investigating citizens’ voices and engagement within Italian municipalities’ Facebook Pages

Forms and strategies of personal influence in “public” relations practices: evidence from Italy

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