Public Intention on Bandung Tour on Bus

Abstract

Bandung is known as the capital of West Java. Bandung also develops as a culinary city. As a form of the Government's responsibility to facilitate tourists who come to Bandung, the Government has officially announced the "Bandros" Tourism Bus (Bandung Tour on Bus). But practically, there are many problems faced by stakeholders. Standardization of prices among passengers, limits on the number of buses that cannot serve passengers, unclear routes including departures and arrivals, unhealthy management for safety factors and an increase in the number of passengers that have a negative impact due to the quality of service. The purpose of this study is to describe service quality, community satisfaction and community interest in reusing Bandros, and also to obtain the results of an analysis of the extent to which service quality affects community satisfaction and its impact on community interest in reusing Bus Bandros. In this study, researchers used the descriptive-verification method. This method is used to verify the quality of service perception, community satisfaction and community intentions to reuse Bus Bandros by involving 500 respondents who wish to use Bus Bandros. The distribution and selection of respondents was carried out using convenience sampling. Path analysis is also used in this study. Based on the results of the statistical testing process found significant perceptions between service quality variables and brand image with public interest in the city of Bandung to use Bus Bandros. For recommendations in this study, clarity of information can increase the public's intention to use Bus Bandros, because the information submitted will provide clarity in order to increase public intention to ride Bus Bandros.

Revisit Intention Model on Urban Tourism Basis by City Tour Bus with Destination Image as Intervening Variable

“…The development of transportation technology and design for mass hop on hop off public transport tours is part of the history of tourist transport technology and design (Gierczak, 2011). Several public sectors of urban mass tourism transportation services are provided by the local municipal government such as in Jakarta (Lestari, Wiastuti, and Adiati 2017;Handaru et al 2018;Novitasari and Prakoso 2016), Bandung (Anwar andPuspita 2020: Fauzan 2016), Semarang (Muktiali, 2012), Solo (Sutandi et al, 2017), Surabaya (Fanida, 2019), and Malang (Anam, 2017).…”

“…City tour buses with the concept of city buses in Indonesia only started in 2010, where the City of Jakarta became a pioneer in free mass tourism transportation services with a bus transportation product named Mpok Siti, with a total of 22 units (capacity of 40 passengers) (Transjakarta.co.id, 2021). Previous research has shown several cities that already provide tourist transportation services managed by their respective city governments, such as in Jakarta (Mpok Siti Tour Bus), Bandung (Bandros), Semarang (Si Kenag, Si Denok, and Si Kuncung), Solo (Werkudara), Surabaya (Suroboyo Bus), and Malang (Macito) (Handaru et al, 2018) which form destination images for cities that provide city tour trips (Anwar & Puspita, 2020).…”

Minat Generasi Millenial Untuk Membeli Virtual Tour

“…Setelah melihat reaksi generasi millenial terhadap kualitas pelayanan dan kepuasanya yang mengarah kepada minat generasi millenial untuk mengikuti dan membeli virtual tour. Anwar (2020) dalam penelitianya mengatakan bahwa dalam beberapa literarur menyatakan bahwa minat pembelian kembali adalah proses pengulangan pembelian barang atau jasa dari suatu gerai dan alasanya adalah pengalaman setelah bebelanja. Didalam literatur pemasaran lain dikatakan bahwa beberapa studi menyatakan adanya hubungan adanya kualitas layanan dan pembelian kembali atau dengan kata lain bahwa kualitas layanan memili dampak positif terhadap minat pembelian kembali atau dapat dikatakan dengan meningkatkan kepuasan maka minat pembelian kembali akan semakin meningkat dan berlaku juga dalam layanan yang sifatnya online atau virtual.…”