Revisit Intention Model on Urban Tourism Basis by City Tour Bus with Destination Image as Intervening Variable

Abstract

Tourists visiting urban tourist destinations choose mass transportation modes that make it easier to travel and avoid the risk of congestion, and there is connectivity between the city center and domestic and international airports so land transportation by bus is needed.
 The promotion mix and service quality will have an influence on the image and tourist attractiveness of a city and its influence on revisit intentions in urban tourist destinations. The purpose of writing this research is to analyze (1) the promotion mix, (2) the quality of service performed by city tour bus managers in Jakarta, (3) the indirect effect of the promotion mix and service quality on revisit intention and then determine (4) the city tour bus management model.
 This study uses a quantitative design with a positivistic paradigm on the implementation of the promotion mix and the quality of city tour bus services in Jakarta which has an influence on revisit intention with the intervening destination image variable. The method of determining the sample uses purposive sampling. The hypothesis will be tested using path analysis to measure the correlation coefficient through a questionnaire with an ordinal scale on a Likert scale with a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) to measure the Structural Inner Model and Outer Model. The results obtained in this study are the influence of the promotion mix and service quality on the destination image and significantly influence revisit intention.