Proud to be sustainable: Upcycled versus recycled luxury products

Adıgüzel, Feray; Donato, Carmela

doi:10.1016/j.jbusres.2021.03.033

Cited by 37 publications

(40 citation statements)

References 89 publications

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“…Furthermore, corroborating the theoretical treatment established in [33,34,35], the findings of this study demonstrate that for the CE to become effective, environmental education becomes necessary as an elementary factor, since it attributes a relevant role to the engagement for sustainable consumption.…”

Section: Discussionsupporting

confidence: 81%

“…In a way, environmental education provides consumers with a sustainable understanding and does not promote the belief that recycling should consider product quality as a factor in the purchase decision. When consumers' concerns about the environment increase, they are likely to relate this fact to a more environmentally friendly position [35].…”

Section: Consumers' Purchase Intention For Recycled Productsmentioning

confidence: 99%

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Circular Economy Business Model and Purchase Intention for Recycled PET Products by Brazilian Consumers

Fcbp¹,

Nc²,

Silva³

et al. 2021

Preprint

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Circular Economy involves structural changes in traditional business models and consumers’ behaviour toward recycled products. The recycling of PET products has been increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, the waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on Structural Equation Modelling and Partial Least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Also, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.

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Section: Discussionsupporting

confidence: 81%

Section: Consumers' Purchase Intention For Recycled Productsmentioning

confidence: 99%

Circular Economy Business Model and Purchase Intention for Recycled PET Products by Brazilian Consumers

Fcbp¹,

Nc²,

Silva³

et al. 2021

Preprint

View full text Add to dashboard Cite

show abstract

“…Textile recycling reuses or reprocesses used clothing, fibrous material, and clothing waste recovered from manufacturing processes [62]. It is a very important process for CE in the fashion industry and has been addressed by several studies [64][65][66][67][68][69][70].…”

Section: Ce Initiatives Adopted By the Fashion Industrymentioning

confidence: 99%

“…In addition, it was found that when consumers are aware of the social and environmental issues surrounding clothing manufacturing and the fashion business, they develop more trust in the brand, adding perceived value [99]. The authors of [64] showed that consumers feel a sense of pride when using a second hand luxury product. These findings suggest that sustainable fashion brands should provide reliable proof for their sustainability claims and encourage consumer education by encouraging conscientious apparel consumption [99].…”

Section: Sustainable Fashion Consumersmentioning

confidence: 99%

Can Fashion Be Circular? A Literature Review on Circular Economy Barriers, Drivers, and Practices in the Fashion Industry’s Productive Chain

2021

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Circular economy (CE) principles have gained prominence in the fashion industry since it is a highly polluting industry and requires sustainable changes. Even though there are several CE initiatives already in place within the fashion production chain, changes towards CE are still slow. This study seeks to identify the drivers, barriers, and practices that influence implementing circular economy concepts in the fashion industry production chain using a systematic literature review. The results show that some more barriers and criteria keep consumers away from circular fashion concepts than drivers. These barriers include fast fashion consumer culture, even though more consumers are environmentally conscious. This is because awareness has not reached large-scale populations, despite the world being more aware of social and environmental issues. Consumers still do not see ethical and ecological problems associated with the fashion industry and continue to be targeted for large fast fashion retailers that sell a misguided version of consumerism. This study contributes to both academia and new fashion business models that seek to become more sustainable since it presents opportunities for investments and the obstacles that must be overcome for reaching CE within this sector.

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“…Social psychology provides a lot of insights to the role of an individual's characteristics and how it molds personal values (Elizur andSagie, 1999 as stated in Adıg€ uzel, andDonato, 2021). Luxury products depend to a great extent on the consumption behavior of others (Adıg€ uzel, and ).…”

Section: Attitudes Toward Luxury Brandsmentioning

confidence: 99%

Understanding the luxury purchase intentions of young consumers: a qualitative analysis

Sharma

Pradhan

Srivastava

2021

APJBA

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PurposeThe study intends to investigate the key purchase drivers of luxury brands in India. Given that a major segment of this target audience is the young consumers, the study focuses on determining these antecedents of luxury purchase from a young Indian consumer lens.Design/methodology/approachThe study uses an interpretive research position, employing qualitative techniques in the form of in-depth interviews. In total, 62 respondents were interviewed, and later the transcribed interviews were analyzed using content analysis.FindingsThe study identifies the three main value dimensions that contribute to the final purchase decision: functional, social and emotional. The study also highlights the importance of Internet and web for luxury brands and how young Indian consumer consumes luxury online.Originality/valueResearch on luxury brands is still at a nascent stage. Though variables such as economic value, brand origin, social identity, prestige, self-congruity and so on have been examined in the context of luxury brands in prior studies. However, these studies are restricted because either they were product-specific or actual users of luxury brands were not approached as the sample. Most importantly none of these studies reflect the purchase behavior of young consumers in an emerging market, especially India. Given the growth of luxury brands in India, it would be worthwhile to investigate the factors influencing the customer purchase intention of luxury brands in emerging markets.

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Proud to be sustainable: Upcycled versus recycled luxury products

Cited by 37 publications

References 89 publications

Circular Economy Business Model and Purchase Intention for Recycled PET Products by Brazilian Consumers

Circular Economy Business Model and Purchase Intention for Recycled PET Products by Brazilian Consumers

Can Fashion Be Circular? A Literature Review on Circular Economy Barriers, Drivers, and Practices in the Fashion Industry’s Productive Chain

Understanding the luxury purchase intentions of young consumers: a qualitative analysis

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