Promotion Analysis of Marine Tourism in Indonesia: A Case Study

Briandana, Rizki; Doktoralina, Caturida Meiwanto; Sukmajati, Danto

doi:10.35808/ersj/973

Cited by 23 publications

(22 citation statements)

References 32 publications

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“…Global data supports the size and importance of social media platforms as there are now 3.196 billion users worldwide (Newberry, 2018). Furthermore, due to the development of communication and information technology [IT], the tourism industry has witnessed significant changes due to the ease in which travelers can obtain from various online media platforms (Briandana, Doktoralina & Sukmajati, 2018).…”

Section: Social Network (Sn)mentioning

confidence: 99%

Intention to Purchase Travel Online: A SEM Analysis

Kornpitack¹,

Sornsaruht²

2019

ERSJ

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Purpose: The study is concerned with the examination and analysis of the factors that affect an international traveler's intention to purchase travel services online before visiting Thailand. Presently, the Kingdom is the 10 th most visited country in the world. Design/Methodology/Approach: The research instrument consisted of a 45 item, seven-part questionnaire which used a seven-level Likert type agreement scale to gather the opinions of the 585 international travelers to Thailand. LISREL 9.1 was used to conduct the initial confirmatory factor analysis [CFA] and the structural equation modeling [SEM] of the 12 hypotheses model, which contained six latent and 18 observed variables. Findings: Trust was determined to play the most significant role in a traveler's use and purchase of online travel services. There were also significant relationships between the traveler's attitude and perception of an online website's ease of use and trust. Results indicated that Booking.com was chosen by the majority of the surveyed respondents (38.12%), while Agoda (21.2%) was a distant second. The variables ranked in importance included trust, perceived ease of use, the traveler's attitude, the social networks, and the perceived risk. Practical Implications: As yet, it appears that consumer international online travel bookings are still focused on price, with a traveler's trust of the website and underlying company far and away is the most crucial factor for a purchase to be made. Also, companies should know that travelers rely heavily on other's opinions and this is paramount in importance in the purchase process. Originality/Value: The results of this study sheds some light on how international travelers use social media and networks, which can be of si gnificant economic importance to tourism and infrastructure use planners.

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Section: Social Network (Sn)mentioning

confidence: 99%

Intention to Purchase Travel Online: A SEM Analysis

Kornpitack¹,

Sornsaruht²

2019

ERSJ

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“…The increasing competition in all types of tourism demands new approaches to the destination positioning, identification of its unique selling points, introduction of the new methods of advertising and promotion that are the driving forces of tourism in general and marine tourism in particular [14].…”

Section: Introductionmentioning

confidence: 99%

The Prospects of the marine and coastal tourism development in Ukraine

2020

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The state of the marine and coastal tourism development in Ukraine has been analysed. It has been substantiated that in Ukraine marine tourism has significant potential for the development. In this context, the paper objective is to identify the problems of marine and coastal tourism in Ukraine and to develop the directions of their solutions. In the paper, the social, economic, political, ecological and institutional problems of the marine and coastal tourism development have been defined. The justification of stimulants and restraints of the marine and coastal tourism development in Ukraine have been also considered. The authors of the article have developed and proposed a conceptual model of the marine and coastal tourism development in the context of the sustainable development strategy using the methodology of structural analysis and SADT design. The proposed model takes into account the specifics of the Ukrainian conditions.

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“…Zhang et al, 1999;Zhang et al, 2006). They stated the fact that tourism supply chain (TSC) is truly a network/system of various organizations dealing in such activity, ranging from the provision of various products/services (Alford, 2005;Sigala, 2008;Briandana et al, 2018). TSC covers both the public and private sector, products and services, accommodations, and finally the sales and marketing activities.…”

Section: Introductionmentioning

confidence: 99%

Integration of supply chain management and tourism: An empirical study from the hotel industry of Indonesia

Arifin¹,

Ibrahim²,

Nur³

2019

10.5267/j.msl

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The idea of supply chain management (SCM) is covering its perspective in the form of flow of material and information from the business to customers. Its application in the field of tourism is also very much significant. The objective of present study is to analyze the empirical association between the supply chain management and tourism industry from the context of hotel industry in Indonesia. For this purpose, a questionnaire-based approach is followed while taking the demographic factors regarding age, gender and qualification. A sample of 272 respondents is finally accepted for the empirical examination between supply chain and its implication in tourism industry. Both descriptive and regression analysis are conducted. To analyze the factor of supply chain, sixteen items are considered from the existing literature while considering the strategic supplier partnership, information sharing, and information quality as the key indicators. The factor of tourism is measured through four different proxies. The practical implications of the study are taken both the tourists and key policymakers while dealing with the SCM and its integration with those hotels dealing with the tourism and related services. This study contributes towards the future trends in the form of integration for SCM and tourism industry.

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Promotion Analysis of Marine Tourism in Indonesia: A Case Study

Cited by 23 publications

References 32 publications

Intention to Purchase Travel Online: A SEM Analysis

Intention to Purchase Travel Online: A SEM Analysis

The Prospects of the marine and coastal tourism development in Ukraine

Integration of supply chain management and tourism: An empirical study from the hotel industry of Indonesia

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