Programming quality of festivals: conceptualization, measurement, and relation to consequences

Yan, Qi; Zhang, Hanqin; Li, Mimi

doi:10.1108/09596111211217932

Cited by 32 publications

(30 citation statements)

References 45 publications

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“…Nevertheless, White and Yu (2005) observed that tourism practitioners have much to gain by taking emotions into consideration, thereby potentially enriching the tourist experience and enhancing satisfaction and loyalty. Perhaps this is one of the main reasons that commentators stress the need for further research into the influence of emotions in tourism-related activities, including event attendance (Wood & Moss, 2015;Yan, Zhang, & Li, 2012). More specifically, Nawijn et al (2013) called for further research to identify those emotions that are most important in a tourism context.…”

Section: Exploring Emotional Dimension Of Visitors' Satisfaction 259mentioning

confidence: 99%

Exploring the Emotional Dimension of Visitors' Satisfaction at Cultural Events

Christou¹,

Sharpley²,

Farmaki³

2018

Event Management

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Cultural events have emerged as a destination instrument for sharing local folk culture with visitors, aspiring to provide them with satisfying experiences at the same time as conveying socioeconomic benefits to the local community. However, studies of the visitor satisfaction process as a measure of the success of staging a cultural event remain noticeably lacking. Adopting an ethnographic approach, this article investigates visitor satisfaction by considering the emotional dynamics involved—a psychological dimension that remains largely overlooked within the tourism context. Fieldwork findings reveal the important role of senses in this process and pinpoint precise emotions that impact on (dis)satisfaction and intentions. Based on the research outcomes, the article then proposes a model conceptualizing this process that is of relevance beyond the specific context of events. The study envisages a tighter link between the fields of tourism and psychology, given the potentially rewarding outcomes this might yield.

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Section: Exploring Emotional Dimension Of Visitors' Satisfaction 259mentioning

confidence: 99%

Exploring the Emotional Dimension of Visitors' Satisfaction at Cultural Events

Christou¹,

Sharpley²,

Farmaki³

2018

Event Management

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“…The less flexible the relationship, the more likely the buyer will face cost penalties when demand conditions change. Flexibility can provide firms with greater ability to adapt to or accommodate environmental uncertainty (Harrington 2005;Yan et al 2012). Thus, from the perspective of buyer-supplier relationships, flexibility of food service companies can be defined as a firm's ability to develop new products, handle a mix of products, and adjust production according to demands effectively, which can then enhance a food service company's performance in meeting its end customers' requirements speedily; that is, flexibility of supply chain allows food service companies knowing what is needed from suppliers in the design of a new product allows manufacturers time in marketing, as manufacturers can compare the efficiency of suppliers to launch the product to the customer.…”

Section: Introductionmentioning

confidence: 99%

The relationships among supply chain partnerships, customer orientation, and operational performance: the effect of flexibility

Chen

2015

Inf Syst E-Bus Manage

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The research goal of this study was to investigate how supply chain partnerships and customer orientation affect the operational performance of food service companies by moderating flexibility. In total, 725 invitation messages were mailed to members of Ihergo, Groupon, 17P, of which, 166 were returned (a return rate of 22.9 %). Structured equation modeling with PLS analysis allows empirical assessment of the measurement model used in this study. Companies will redefine their business models by connecting suppliers' and customers' view, and by integrating customers' opinions and queries for the planning and development of new products. Linkage efficiency suppliers will reduce inventory and decrease perishable for food service companies based on the driving force to buy in the virtual environment. Product innovation and reduction of the time to market by supplier integration and customer integration are important to food service companies, and flexibility plays an important role in food service companies.

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“…For example, Yan et al (2012) revealed that the programming quality of festivals has a positive effect on visitors' satisfaction. Cole & Chancellor (2009) noted that festival programs are effective elements in festival visitors' overall satisfaction.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…According to Yan et al (2012), customer satisfaction is a well-known concept that relates to future behaviour such as WOM, future purchase decisions and willingness to pay more. They stated that festival visitors' satisfaction affects their behavioral intentions.…”

Section: Relationship Between Satisfaction and Wommentioning

confidence: 99%

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The festival motivation and its consequences: the case of the Fethiye International Culture and Art Festival, Turkey

Ayazlar¹,

Ayazlar²

2015

JTHM

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Festivals, as an innovative product, have become increasingly popular at various destinations. Although some researches have been conducted about festivals, few researches have been carried out with the aim of understanding the impacts of festival motivations on visitors' post-purchase behaviors. Therefore, this study aims to test a model of whether festival motivations impact on the post-purchase behavior of attendees of the Fethiye International Culture and Art Festival in Turkey. Based on the literature, five push and five pull motivation dimensions were determined. An on-site intercept survey was conducted and 388 items of data were gathered from the festival visitors. According to the structural equation model results, there is an interrelationship between festival motivations, satisfaction and word-of-mouth for attendees of a festival. The novelty is the strongest push motivation dimension that affects festival satisfaction, whereas atmosphere is the most effective pull dimension. The results are valuable to festival organizers in order to promote the attendees' word-of-mouth and thereby increase participation in the festivals, which leads to increased motivation and satisfaction. The practical and theoretical implications of the study results are discussed.

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Programming quality of festivals: conceptualization, measurement, and relation to consequences

Cited by 32 publications

References 45 publications

Exploring the Emotional Dimension of Visitors' Satisfaction at Cultural Events

Exploring the Emotional Dimension of Visitors' Satisfaction at Cultural Events

The relationships among supply chain partnerships, customer orientation, and operational performance: the effect of flexibility

The festival motivation and its consequences: the case of the Fethiye International Culture and Art Festival, Turkey

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