Profitability and Survivability of Hotel Distribution Channels

Kang, Bomi; Brewer, Kathleen; Baloğlu, Şeyhmus

doi:10.1300/j073v22n01_03

Cited by 31 publications

(20 citation statements)

References 32 publications

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“…More specifically, it is imperative to assess the effects of these tools on direct-contact booking at the hotel (as an alternative way to contact with the travel agency) for two complementary reasons: on the one hand, hotels have to pay commissions to agencies for customer acquisition services (Karamustafa, 2000;Law, 2009), and on the other hand, from a financial point of view, direct contact with the hotel is a much more attractive alternative to mediated contact through the agency (Carroll & Siguaw, 2003;Cheyne, Downes, & Legg, 2006;Kang, Brewer, & Baloglu, 2007;Lim & Hall, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of marketing communication on the tourist's hotel reservation process

et al. 2012

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The paper analyses the tourist's first stay booking decision and the factors (such as advertising, word-of-mouth, and travel agency recommendation) that most significantly influence it. Three research hypotheses have been considered and a logistic regression model has been specified. The factors "advertising" and "word-ofmouth" have significant power to explain direct-contact booking. Hence, there is not only a strong association between first stay booking and the Web, but also a very strong association between the booking and the recommendation of someone close to the tourist who has previously stayed at the hotel. This means that these are two important sources of information for inducing the tourist's decision in this respect. The research contributes to both the understanding of the first stay booking decision-making process and the management of the hotel marketing communication media plan.

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Section: Literature Reviewmentioning

confidence: 99%

The effects of marketing communication on the tourist's hotel reservation process

et al. 2012

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“…Kang, Brewer, and Baloglu 2007) are exploiting various online and (iii) to reveal the amount of channels used as well as differences in the three 92 countries with regards to the portfolio of channels used.…”

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confidence: 99%

Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights

Stangl

Inversini

Schegg

2016

International Journal of Hospitality Management

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“…Therefore, Kazak made a study on transformation of tourism distribution channels, pointing out the development of Internet and rise of E-commerce, and redefining how tourists found and bought products [9]. Kang & Brewer et al pointed out in the study that traditional and online distribution channels can expand market share, but the coexistence of both will inevitably lead to conflicts [10]. When taking global distribution system (GDS) as a study object, Granados et al put forward that, tourism distribution channel undergoing re-intermediation shall still meet challenge of disintermediation [11].…”

Section: Status Of Research On Tourism Distribution Channelmentioning

confidence: 99%

Research on Evaluation Indicator System for Distribution Channel of Tourism Destination

Yao¹,

Zhang²

2017

AJIBM

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With competition of tourism destination becoming fiercer, improving distribution channel is an important way to improve competitiveness of tourism destination. The Paper, by using Delphi, AHP and Yaahp, constructs evaluation indicator system on distribution channel of tourism destination, and takes Shenzhen OCT tourist resort as case study to make comparative analysis on indicator importance and actual performance score of OCT tourist resort. The research finds that internal controllable factors of distribution channel play the most important role in its evaluation, of which economic performance and product factor are far from expectation of tourism enterprise managers, and the Paper will provide advice for improving distribution channel of tourism destination from three aspects, including economic performance of distribution channel, product factor and external uncontrollable factors.

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Profitability and Survivability of Hotel Distribution Channels

Cited by 31 publications

References 32 publications

The effects of marketing communication on the tourist's hotel reservation process

The effects of marketing communication on the tourist's hotel reservation process

Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights

Research on Evaluation Indicator System for Distribution Channel of Tourism Destination

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