Research on Evaluation Indicator System for Distribution Channel of Tourism Destination

Abstract

With competition of tourism destination becoming fiercer, improving distribution channel is an important way to improve competitiveness of tourism destination. The Paper, by using Delphi, AHP and Yaahp, constructs evaluation indicator system on distribution channel of tourism destination, and takes Shenzhen OCT tourist resort as case study to make comparative analysis on indicator importance and actual performance score of OCT tourist resort. The research finds that internal controllable factors of distribution channel play the most important role in its evaluation, of which economic performance and product factor are far from expectation of tourism enterprise managers, and the Paper will provide advice for improving distribution channel of tourism destination from three aspects, including economic performance of distribution channel, product factor and external uncontrollable factors.