Profiling consumers: A study of Qatari consumers’ shopping motivations

Predictors and Characterisation of Mall Shoppers in a Typical Sub-Saharan African Context: Evidence From Nigeria

“…It may be useful too for the brand and retail manager to pay special attention to type of retail stores to admit in the mall and brand quality since the hedonist are likely to have larger inputs in their brand evaluation and decision making (Arnold and Reynolds, 2003). Emotionladen marketing communication messages that demonstrates affectionately what it is like to shop in a mall may be effective to attract this segment since the shoppers may be interested in messages perceived to be self-relevant, fulfilling and idealistic (Jamal et al (2006). Limitations of the study.…”

“…These cohorts were excluded from the respondents who filled the final questionnaire. The questionnaire was further pre-tested for face or consensus validity (Jamal et al (2006) in order to enhance the understanding of each construct"s items and their meanings to ensure correct measurement theory (Hair et al 2010). Based on comments and observations made after the pilot-test, corresponding corrections were reflected in the final copies of the questionnaire.…”

“…Aside helping to group the indicators into factors and enhance interpretation, EFA explores the dimensionality, measurement and psychometric properties of scales items used in a study (Jamal et al 2006). Applying 0.40 as threshold, 19 items with loadings less than the cut-off point were deleted.…”

Generation Y Consumer Shopping Styles: Evidence from South Africa

“…These authors concluded that shopping is generally perceived as a task rather than leisure and that consumers attribute their lack of interest in shopping to the fact that is a waste of time. However, Jamal, Davies, Chudry and Al-Marri (2006) revealed that the primary shopping motivations, especially for clothing, were seen to be both social and utilitarian in nature. Moreover, Radder, Li and Patersen (2006) found that Chinese Generation Y individuals in South Africa view shopping as a fun activity and do not mind spending time shopping at a variety of stores and malls and purchasing the latest styles of outfits.…”

The Modern Retail Habitats in the Gulf Region: The Experience of the Bahraini Shopper

“…One rare contribution in this regard, however, is a research paper that investigated reasons consumers go shopping in Doha, Qatar (Jamal et al, 2006). Six homogenous shopping groups with different emphasis on specific shopping reasons were identified.…”