Product Placement in Mass Media: A Review and Bibliometric Analysis

Guo, Fu; Ye, Guoquan; Hudders, Liselot; Lv, Wei; Li, Mingming; Duffy, Vincent G.

doi:10.1080/00913367.2019.1567409

Cited by 77 publications

(61 citation statements)

References 84 publications

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“…Even more recently, scholars have examined pertinent topics such as citation and open-access communication journals (Antell, Foote, & Foote, 2016) and citation patterns in translation research (Rovira-Esteva, Aixelá, & Olalla-Soler, 2019). Others such as Guo et al (2019) have used citation analysis to examine the evolution of advertising literature, specific to product placement in mass media, in order to map out areas of emphasis and areas in need of further exploration. Similar studies have also used citation analysis to explore patterns in nonverbal communication research (Plusquellec & Denault, 2018), public relations research (Ki, Pasadeos, & Ertem-Eray, 2019), sport communication research (Harker & Saffer, 2018), and so forth.…”

Section: Citation Analysis In Communication Researchmentioning

confidence: 99%

Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research

Wasike

2019

Social Science Computer Review

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Altmetrics are a relatively new phenomenon in research. These metrics measure the attention that research articles receive from nontraditional venues such as social media and the Internet. This study examined how these metrics affect both the readership and citation of articles in communication research. The study examined citation data alongside altmetrics data from academic social networking sites ResearchGate and Mendeley, as well as mentions on Facebook, Twitter, and Google+. Results indicated that all altmetrics positively correlated with citation. Posting articles on sites such as ResearchGate and Mendeley not only impacted readership, it increased the likelihood of citation. Other variables that improved readership and citation were social media mentions, downloadable articles, coauthorship, and an active online presence among scholars.

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Section: Citation Analysis In Communication Researchmentioning

confidence: 99%

Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research

Wasike

2019

Social Science Computer Review

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“…To identify relevant papers for the bibliometric analysis, we used the same procedure as used in similar bibliometric studies (Bartolini et al, 2019 ; Guo et al, 2019 ). First, the Scopus database was selected to search for relevant literature.…”

Section: Methodsmentioning

confidence: 99%

“…To guarantee the quality of the papers included in data analysis, we focused only on full-length and peer-reviewed articles and therefore did not include conference proceedings and books (Shen and Ho, 2020 ). Considering English is the most common language in research, we decided to include only papers written in English (Guo et al, 2019 ). Moreover, as the initial search was conducted by using two search formulas, there were many duplicates that needed to be removed.…”

Section: Methodsmentioning

confidence: 99%

Media Multitasking: A Bibliometric Approach and Literature Review

Beuckels

Hudders

et al. 2021

Front. Psychol.

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Media multitasking became increasingly popular over the past decade. As this behavior is intensely taxing cognitive resources, it has raised interest and concerns among academics in a variety of fields. Consequently, in recent years, research on how, when, and why people media multitask has strongly emerged, and the consequences of the behavior for a great variety of outcomes (such as working memory, task performance, or socioemotional outcomes) have been explored. While efforts are made to summarize the findings of media multitasking research until date, these meta, and literature studies focused on specific research subdomains. Therefore, the current study adopted a quantitative method to map all studies in the broad field of media multitasking research. The bibliometric and thematic content analyses helped us identifying five major research topics and trends in the overall media multitasking domain. While media multitasking research started by studying its prevalence, appearance, and predictors, early research within the domain was also interested in the impact of this media consumption behavior on individuals' cognitive control and academic performance. Later on in 2007, scholars investigated the implications of media multitasking on the processing of media- and persuasive content, while its impact on socioemotional well-being received attention ever since 2009. Our analyses indicate that research within the field of media multitasking knows a dominant focus on adolescents, television watching, and cognitive depletion. Based on these findings, the paper concludes by discussing directions for future research.

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“…Os achados desse estudo são relevantes, pois quando há instalado um pensamento crítico na própria área de origem, no caso, marketing e publicidade, constata--se um movimento pela busca de práticas éticas na comunicação e nas trocas comerciais. Tal aspecto está sendo previsto, inclusive, na fase inicial de comunicação para lançamento de novos produtos (GUO et al, 2019). No Brasil, a partir de um olhar específico, ainda há pouca crítica acadêmica.…”

Section: Considerações Finaisunclassified

A pesquisa Científica que Critica a Publicidade Estereotipada: uma busca histórica nas publicações em marketing e publicidade (1971-2018)

Bevilacqua

Medeiros

2019

R. Ci. Adm.

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Este artigo fornece uma revisão abrangente e sistemática da literatura crítica da publicidade comercial. Foi realizado um estudo bibliométrico, a fim de mapear a temática pensamento crítico na grande área da publicidade comercial e marketing`. As bases consultadas - ‘Periódicos Capes’, `Google Scholar’, ‘Scopus’ e ‘Direct Science’- indicaram que há disseminação do pensamento crítico no campo da publicidade comercial, janela entre os anos 1971 e 2018. Constatou-se que há publicações críticas em periódicos prestigiados nas áreas de marketing e publicidade; há presença expressiva de pesquisadores realizando estudos relacionados a este campo de estudo e o tema se apresenta oportuno (o interesse é crescente entre os pesquisadores). Conclui-se sugerindo uma agenda de pesquisas futuras que investiguem outras bases de dados e pensamento em outras áreas da comunicação.

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Product Placement in Mass Media: A Review and Bibliometric Analysis

Cited by 77 publications

References 84 publications

Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research

Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research

Media Multitasking: A Bibliometric Approach and Literature Review

A pesquisa Científica que Critica a Publicidade Estereotipada: uma busca histórica nas publicações em marketing e publicidade (1971-2018)

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