Product innovation agility on business performance: The role of market and learning orientation

Mulyana, Mulyana; Sutapa, Sutapa; Wasitowati, Wasitowati

doi:10.22201/fca.24488410e.2020.2367

Cited by 2 publications

(2 citation statements)

References 69 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Penelitian ini sejalan dengan beberapa penelitian sebelumnya dimana inovasi produk berpengaruh terhadap kinerja usaha dan kelestarian lingkungan (Su, 2023). Inovasi produk berpengaruh signifikan terhadap bertahannya bisnis kecil (Lussak et al, 2019), ketangkasan inovasi produk dapat meningkatkan kinerja bisnis (Mulyana et al, 2019). Produk yang khas dan tidak mudah ditiru menjadi alasan pelanggan melakukan pembelian berulang kali.…”

Section: Hasil Dan Pembahasanunclassified

Peran Digital Marketing dan Inovasi Produk terhadap Kinerja Bisnis yang Berkelanjutan pada Usaha Mikro dan Kecil Agribisnis di Polewali Mandar

Fitri,

Halik

2023

J. Ilmu Sos. Human.

View full text Add to dashboard Cite

Polewali Mandar merupakan kabupaten dengan jumlah usaha mikro dan kecil (UMK) terbanyak. Namun berdasarkan data BPS Sulawesi Barat tahun 2022, telah terjadi penurunan jumlah unit usaha di daerah tersebut. Selain dampak pandemi, kurangnya pemanfaatan teknologi dan inovasi menjadi alasan banyaknya usaha yang tidak mampu mempertahankan kinerja bisnisnya. Penelitian ini bertujuan untuk menganalisis pengaruh antara digital marketing dan inovasi produk terhadap kinerja bisnis yang berkelanjutan pada UMK agribisnis. Konsep kinerja bisnis berkelanjutan yang dimaksud dalam penelitian ini adalah pengukuran kinerja berdasarkan aspek ekonomi, sosial dan lingkungan. Peneltian ini merupakan studi kuantitatif, metode pengambilan sampel yang digunakan adalah teknik purposive sampling dengan kriteria usaha mikro dan kecil di Kabupaten Polewali Mandar yang bergerak disektor agribisnis, data dikumpulkan melalui teknik wawancara. Karena studi ini ingin mengeksplorasi hubungan antar variabel dan ukuran sampel yang kecil maka metode analisis data yang digunakan ialah partial least squares structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa digital marketing tidak berpengaruh signifikan sedangkan inovasi produk berpengaruh positif signifikan terhadap kinerja bisnis yang berkelanjutan.

show abstract

Section: Hasil Dan Pembahasanunclassified

Peran Digital Marketing dan Inovasi Produk terhadap Kinerja Bisnis yang Berkelanjutan pada Usaha Mikro dan Kecil Agribisnis di Polewali Mandar

Fitri,

Halik

2023

J. Ilmu Sos. Human.

View full text Add to dashboard Cite

show abstract

“…It involves customers, competitors, and internal coordination among functions. Marketing activities on market orientation must understand the company's organizational culture to get support from members of the organization in developing company strategy (Ramdhani et al, 2010;Mulyana et al, 2020). Based on the background of the description above, the researcher was motivated to conduct research with the title "The Influence of Market Orientation, Learning Orientation and Product Innovation Agility on Business Performance in Fashion MSMEs in the Trunojoyo Area, Bandung.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Market Orientation, Learning Orientation and Product Innovation Agility on Fashion MSMEs Business Performance at Trunojoyo Area, Bandung City

Adi Prabowo,

Oktavian,

Hidayatullah

2022

JISORA

View full text Add to dashboard Cite

The creative economy industry in the country continues to experience a significant increase, this is evidenced that Indonesia's creative economy plays an important role in gross domestic product (GDP) which is in the top three in the world after the United States with the Hollywood industry and Korea with K-Pop. Micro, small and medium enterprises or MSMEs also play a very important role in the movement and growth of the Indonesian economy. As a developing country with a very large population, the small and medium-sized business sector has helped the government in terms of employment. One part of the creative industry or sub-sector of the creative industry that is currently growing very rapidly in Indonesia is the fashion industry. The fashion industry, which is classified as a creative industry, is currently growing very quickly as part of a lifestyle in fashion. At this time, it has become a separate trend for the people of Indonesia. This study aims to determine the effect of market orientation, learning orientation, and product innovation agility as mediating variables on the business performance of MSMEs in the fashion sector in the Trunojoyo Street area, Bandung city. This study uses quantitative methods and the data collection method used in this study is the distribution of questionnaires. The sampling technique used in this study is a probability sampling technique with a saturated sample technique where the sample in this study is the entire population taken, namely all fashion MSMEs in the Trunojoyo street area, Bandung, amounting to 100 MSMEs The data analysis method used in this study is Structural Equation Modeling (SEM) with data processing carried out using SmartPLS.

show abstract

Product innovation agility on business performance: The role of market and learning orientation

Abstract: Agilidad de innovación de productos en el rendimiento empresarial: el papel del mercado y la orientación al aprendizaje

Cited by 2 publications

References 69 publications

Peran Digital Marketing dan Inovasi Produk terhadap Kinerja Bisnis yang Berkelanjutan pada Usaha Mikro dan Kecil Agribisnis di Polewali Mandar

Peran Digital Marketing dan Inovasi Produk terhadap Kinerja Bisnis yang Berkelanjutan pada Usaha Mikro dan Kecil Agribisnis di Polewali Mandar

The Effect of Market Orientation, Learning Orientation and Product Innovation Agility on Fashion MSMEs Business Performance at Trunojoyo Area, Bandung City

Contact Info

Product

Resources

About