Micro Small and Medium Enterprises (MSMEs) is a sector that has an important role ineconomic development in Indonesia, because in economic growth and employment absorptionalso play a role in the distribution of development results. The purpose of this study was toexamine the effect of collaborative networks and innovation capabilities on the performance ofSMEs Batik in Semarang and Kendal. The population in this study are owners of SMEs Batik inSemarang and Kendal. The sample in this study was taken by using the census method with thenumber of samples of 57 respondents. The data obtained is processed using the help of SPSSsoftware version 16.0 with data analysis using multiple linear regression and t test. The resultsshowed that collaborative networks have a significant effect both on innovation capability andperformance. Furthermore, the results of the study also showed that the innovation capabilityhas a significant effect on the performance.Keywords: collaborative networks, innovation capability, performance
Purpose
The purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market sensing capability (MSC), customer relationship management capability (CRMC) and brand management capability (BMC) with marketing performance (MP) in a religious-based industry. This is in accordance with the conditions of Indonesian religious people and the increasing demand for Muslim fashion products.
Design/methodology/approach
This paper selected 330 small fashion businesses in Indonesia and tested the regressive relations of the 6 constructs.
Findings
The findings showed that MI, MSC, CRMC and BMC have a positive effect on RPS and RPS also has a positive effect on MP, so that RPS acts as mediation in the relationship among MI, MSC, CRMC and BMC with MP.
Research limitations/implications
In-depth research on other dimensions of the role of antecedent variable of RPS, such as NPD capability, specialized marketing capability, resource reconfiguration marketing capability, architectural marketing capability and marketing resources that are interesting to discuss (Morgan, 2012), has not been done in research.
Originality/value
By examining the literature on dynamic capability, marketing strategy, entrepreneurship and business performance, this paper offers a unique analysis of dynamic marketing capability and its impact on product strategy and MP in religious-based industries.
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