2018
DOI: 10.7201/earn.2018.01.05
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Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market

Abstract: <p>This research provides a conceptual framework to analyse the concept of ‘crisis’ and its multiple origins in the Spanish horticultural sector, the largest horticultural exporter in Europe. For this purpose, this study provides a typology of crises and a classification according to their nature, reasons, and temporary impact. Consequently, this research reviews and chronologically classifies the harmful campaigns that have originated several of those crises. Additionally, the impact on the perceived pr… Show more

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Cited by 6 publications
(5 citation statements)
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References 56 publications
(55 reference statements)
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“…There are numerous factors for establishing these private food safety certifications other than merely complying with legislation [ 15 , 32 , 33 ]. Some that influence the implementation of these certifications include the need to provide consumers with high-quality products boasting high food safety [ 15 , 34 , 35 , 36 ]; to maintain consumer trust [ 37 ]; to avoid food crises [ 17 ]; to use them as marketing and promotional tools to stand out in the market and improve image and reputation [ 15 , 33 , 36 , 37 ]; and to facilitate exportation and access to new markets [ 32 , 34 , 38 ]. However, the vast majority of studies conclude that the most important and common factor for implementing certifications is that it responds to the requirements of key customers to guarantee safety [ 15 , 39 , 40 , 41 , 42 ].…”
Section: Background: Agri-food Safety In Long Supply Chainsmentioning
confidence: 99%
See 1 more Smart Citation
“…There are numerous factors for establishing these private food safety certifications other than merely complying with legislation [ 15 , 32 , 33 ]. Some that influence the implementation of these certifications include the need to provide consumers with high-quality products boasting high food safety [ 15 , 34 , 35 , 36 ]; to maintain consumer trust [ 37 ]; to avoid food crises [ 17 ]; to use them as marketing and promotional tools to stand out in the market and improve image and reputation [ 15 , 33 , 36 , 37 ]; and to facilitate exportation and access to new markets [ 32 , 34 , 38 ]. However, the vast majority of studies conclude that the most important and common factor for implementing certifications is that it responds to the requirements of key customers to guarantee safety [ 15 , 39 , 40 , 41 , 42 ].…”
Section: Background: Agri-food Safety In Long Supply Chainsmentioning
confidence: 99%
“…In 2017, intra-EU F&V trade accounted for more than 48,300 million euros and extra-EU F&V import represented 25,200 million euros. Moreover, in recent years, F&V have suffered significant food crises that have called into question the controls carried out within the supply chain [ 17 ]. In addition, the supply chain of fresh and perishable F&V is heterogeneous and depends on its members, making it is necessary to delve deeper into these scantly studied aspects.…”
Section: Introductionmentioning
confidence: 99%
“…This information made it possible to identify the key actions that can affect horticultural suppliers located in the southeast of Spain. The necessity to follow tendencies and trends in sustainability reflected in media sources, due to their economic influence on the horticultural marketing firms in southern Spain, has been studied recently by Serrano et al and Pérez-Mesa et al [60,61]. Diverse methodologies can be employed to classify the information supplied by the media [62], and in this sense the present article carried out such classification in function of the aspects of veracity of the source/origin and pressure/specificity of the data supplied [63].…”
Section: Retailer Requirementsmentioning
confidence: 99%
“…Regarding the sales channel, it should be noted that the large-scale European distributors (Aldi, Edeka, Tesco, Carrefour, Lidl, etc.) absorb 70% of purchases from Spanish producers [11]. Altogether, 35% of all vegetables purchased by European consumers come from southeast Spain [12].…”
Section: Introductionmentioning
confidence: 99%